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My presentation for GfK 2012 in Stockholm and Malmö.
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September 2012September 2012www.hhs.sewww.hhs.se
TodayToday’s discussion’s discussion
From 2010 to 2012From 2010 to 2012
Into the future….Into the future….
"...when the rate of change "...when the rate of change outside an organization is outside an organization is
greater than the rate of change greater than the rate of change inside, the end is near...." inside, the end is near...."
Jack Welch…Jack Welch…
Did You Know: Shift HappensDid You Know: Shift Happenshttp://www.youtube.com/watch?v=cL9Wu2kWwSY&feature=searchhttp://www.youtube.com/watch?v=cL9Wu2kWwSY&feature=search
1.1.What trends do you recognize?What trends do you recognize?
2.2.How are these trends affecting you and How are these trends affecting you and your organization?your organization?
3.3.What does this have to do with networks?What does this have to do with networks?
GrowthGrowth
TimeTime
Information Information and knowledgeand knowledge
Human Human absorptive absorptive capacitycapacity
Human capacity cannot keep up…Human capacity cannot keep up…
Adapted from Cohen & Levinthal 1989Adapted from Cohen & Levinthal 1989
A Big Bang in the Information UniverseA Big Bang in the Information Universe
2.7Blndaily comments and ”likes” on Facebook
500Mlndaily posts on Twitter and Weibo combined
200kvideos uploaded to YouTube daily
http://en.wikipedia.org/wiki/Internet, Tomas Larsson, 2012
Big Data is now big moneyBig Data is now big money
Tomas Larsson, Sep 2012
Tracking flu outbreaksTracking flu outbreaks
Source: Google Flu
Tomas Larsson, Sep 2012
””No one knows everything, No one knows everything, everyone knows something, everyone knows something,
all knowledge resides in humanity.all knowledge resides in humanity.””networksnetworks
Adapted from Lévy 1997
Six degrees of Six degrees of separationseparation
- Milgram, 1967- Milgram, 1967
Multiple relationshipsMultiple relationships
@padday, www.thinkoutsidein.com/blog@padday, www.thinkoutsidein.com/blog
3.74 degrees of separation!3.74 degrees of separation!
Source: Facebook
Aug 20125 mln active monthly
users in Sweden
Growing social media landscapesGrowing social media landscapes
http://www.resonancechina.com/2012/03/13/updated-2012-china-social-media-landscape/
People > 45 years becoming more active
Edison Research, 2012 - US-based study
% age group with personal profile on any social networking website
Check-ins not taking off…Check-ins not taking off…
How often do you check in to location services such as Foursquare or Gowalla?
Edison Research, 2012 - US-based study
Privacy concerns risingPrivacy concerns rising
How do you feel about the privacy of your personal information on Facebook?
Edison Research, 2012 - US-based study
Creation > curationCreation > curation
46% Creators: Create and post photos, videos, etc.41% Curators: Find and post photos, videos, etc.
http:/ /pewinternet.org/Reports/2012/Onl ine-Pictures.aspx
Organizations span the full range of use but….
Organizational useOrganizational use
Employee useEmployee use
No use
Ban use
One-way “broadcasting”
Allow use
Encourage use
Two-wayconversations
Teigland 2010
..the majority are here
2010
..the majority are here
2012
US Inc 500* US Inc 500* shift from blogs to Fb and Twittershift from blogs to Fb and Twitter
http://www.umassd.edu/cmr/socialmedia/2012inc500socialmediaupdate/
*Fastest-growing private companies
US Fortune 500US Fortune 500 renews interest in social renews interest in social mediamedia
Google: 4.8 mln Twitter followers, up from 3.3 mln Google: 4.8 mln Twitter followers, up from 3.3 mln Coca-Cola: >51 mln Facebook fans, up from 32 mln Coca-Cola: >51 mln Facebook fans, up from 32 mln
Pinterest: Dominated by B2C companiesPinterest: Dominated by B2C companies
http://www.umassd.edu/cmr/studiesandresearch/2011fortune500/
Social media gaining in influence on buying decisions
Which ONE social networking site or service influences your buying decisions the most?
Edison Research, 2012 - US-based study
67% in USA do do notnot follow a brand in social media follow a brand in social media and for those who do, and for those who do, no one brand dominates
Of 332 responsesEdison Research, 2012
Think about the companies, brands, products and services you enjoy following on social networking sites.
What is the first ONE that comes to mind?
Google Glass and Fashion collaborateGoogle Glass and Fashion collaboratein short film about Diane Von Furstenburg in short film about Diane Von Furstenburg
shot entirely with 'Glasses’shot entirely with 'Glasses’
http://www.huffingtonpost.com/2012/09/13/google-glass-diane-von-furstenburg-video_n_1881484.html
Going for the Wow Effect
Hidden influence of your friends’ friends…Hidden influence of your friends’ friends…
http://www.ted.com/talks/lang/en/nicholas_christakis_the_hidden_influence_of_social_networks.html
Happy peopleIn between peopleUnhappy people
Christakis & Fowler, 2011
How Wrapp’s friend-to-friend How Wrapp’s friend-to-friend marketing platform drives salesmarketing platform drives sales
Converting online relationships to offline sales
+
http://articles.chicagotribune.com/2012-07-19/business/sns-rt-us-facebook-walmartbre86i1er-20120719_1_retail-behemoth-wal-mart-ceo-mike-duke-zuckerberg
Organizations span the full range of use but….
Organizational useOrganizational use
Employee useEmployee use
No use
Ban use
One-way “broadcasting”
Allow use
Encourage use
Two-wayconversations
..the majority are here
Teigland 2012
2012
What are they doing?What are they doing?
My company has blocked my computer from accessing most social media sites. But I feel cut
off from my network so now I just connect through my phone.
Management Management cannotcannot mandate mandate social relationships social relationships
Photo: ac360.blogs.cnn.com
Wide adoption of internal use across industriesWide adoption of internal use across industries
Google, Millward Brown, 2012
Use of social networking toolsUse of social networking toolswithin organizationswithin organizations
Used for
Significantimpact
Google, Millward Brown, 2012
Google, Millward Brown, 2012
ExploitationExploitationImproving Improving existingexisting
value creation value creation activitiesactivities
ExplorationExplorationDeveloping Developing newnew value creation value creation
activitiesactivities
Adapted from March 1991Adapted from March 1991
The wisdom of the crowdThe wisdom of the crowd
ClosedClosedExpensiveExpensiveComplexComplexAccurateAccurate
OpenOpenInexpensiveInexpensive
SimpleSimpleClose enoughClose enough
Hinton 2007
AccurateAccurateUp-to-dateUp-to-date
HierarchyHierarchyLinear, static, process-Linear, static, process-
based organizationbased organization
HeterarchyHeterarchyDynamic, integrated Dynamic, integrated
collaboration networks collaboration networks
Profile of social tools ‘Enthusiasts’
Senior Managers (74%) compared to junior staff (58%)
High growth businesses (74%)
Retail (72%); Consumer/ FMCG (74%), Creative Industries (77%)International SMEs (70%)
Google, Millward Brown, 2012
Where are the sources of Where are the sources of sustainable competitive advantage?sustainable competitive advantage?
#1
InnovationInnovationNetworks of Networks of relationshipsrelationships
Brand & Brand & ReputationReputation
FIRM
Kaye 1993Kaye 1993
#1
InnovationInnovationNetworks of Networks of relationshipsrelationships
Brand & Brand & ReputationReputation
FIRM
Where are the sources of Where are the sources of sustainable competitive advantage?sustainable competitive advantage?
Teigland 2010
30% profit margin in commodity
business
sketchstreetsketchstreet
From clothing to home products….From clothing to home products….
The new market placeThe new market place
A shift by companies from being “problem solvers” to “solution finders”
Ericsson & Augur 2011
Shifting market logicShifting market logic
Ericsson & Augur 2011
Into the future….Into the future….
Who develops it?Who develops it?
Who finances it?Who finances it?
Who manufactures it?Who manufactures it?
The Firm
The Collectivevs
E.g., Microsoft~ Built by employees within
organizational boundaries
E.g., Linux~ Built by users and distributed freely regardless of affiliation
Models of Knowledge Creation
Teigland, Di Gangi, & Yetis 2012
““Open source” …Open source” …not just about software anymorenot just about software anymore
New forms of financingNew forms of financing
http://blog.intuit.com/trends/crowd-power-what-is-crowdfunding-infographic/
Fb danielFb daniel
Daniel BergqvistFounder http://blog.pennybridge.org/
3D printing becoming more commonplace…3D printing becoming more commonplace…
……and it’s no longer just for companiesand it’s no longer just for companies
3D scanning apps
Affordable home 3D printers
Where is all this happening?
Online
Factors contributing to happinessFactors contributing to happiness
http://www.bostonglobe.com/lifestyle/health-wellness/2012/09/20/despite-their-cities-similarities-boston-and-san-francisco-residents-find-happiness-different-ways-study-suggests/Psuxo8L4Zjq8C16SKLxeGL/story.html
Access to 24x7 global workforceAccess to 24x7 global workforce
USD 1bln industry
Global Online Employment ReportGlobal Online Employment ReportQ2 2012 at ElanceQ2 2012 at Elance
https://www.elance.com/trends/talent-available
Majority of GDP growth in small to medium cities Majority of GDP growth in small to medium cities
http://www.mckinsey.com/Insights/MGI/Research/Urbanization/Urban_world
OpenSimulator: A value-creation ecosystem OpenSimulator: A value-creation ecosystem
AcademicEntrepreneurHobbyistLarge FirmNon-profitLocal PublicFederal PublicResearch InstSME EmployeePeriphery
Teigland, Di Gangi, & Yetis 2012Teigland, Di Gangi, & Yetis 2012
Here comes the Immersive Internet….Here comes the Immersive Internet….
O’Driscoll 2009O’Driscoll 2009
What are Virtual Worlds ?What are Virtual Worlds ?
http://www.youtube.com/watch?v=Quh2OiPHkm8
Platforms for unleashing Platforms for unleashing creativity and revolutionizing creativity and revolutionizing
value creationvalue creation
My CV•Leading a virtual team of 30
individuals from across the globe•Creating and successfully executing
strategies under pressure•Managing cross-cultural conflict
without face-to-face communication
Building skills in virtual environmentsBuilding skills in virtual environments
The number of virtual worlds and users The number of virtual worlds and users continues to rapidly increasecontinues to rapidly increase
http://www.slideshare.net/nicmitham/kzero-universe-q1-2012
≈1.9 bln accounts
≈100 worlds
Education, training…Education, training…
Learning virtual Learning virtual teaming skills through teaming skills through
experienceexperience
http://www.youtube.com/watch?v=Quh2OiPHkm8http://www.youtube.com/watch?v=Quh2OiPHkm8
Training and simulation for Training and simulation for Providers of Healthcare DeliveryProviders of Healthcare Delivery
In hospital counseling atUniv of New England
Virtual hallucinations at UC Davis
Pharmacy training at Umeå U Emergency training w/ SAIC
Accelerating innovation to meet global needsAccelerating innovation to meet global needs
Teigland et al. 2010Teigland et al. 2010
Integrating users in Integrating users in development processdevelopment process
http://www.youtube.com/watch?v=2kMNWBU1Yb8http://www.youtube.com/watch?v=2kMNWBU1Yb8
Cloud party on Facebook - In beta Cloud party on Facebook - In beta Marketplace app and Cloud CoinsMarketplace app and Cloud Coins
https://www.facebook.com/CloudParty
≈≈1.4 bln VW accounts under age 161.4 bln VW accounts under age 16
http://www.slideshare.net/nicmitham/kzero-universe-q1-2012
225 mln
170 mln
200 mln
265 mln42 mln
Developing international entrepreneurs?Developing international entrepreneurs?
““Clearly, if social activity migrates to Clearly, if social activity migrates to synthetic worlds, economic activity will synthetic worlds, economic activity will
go there as well.”go there as well.” Castronova, 2006Castronova, 2006
$14.8 billion worldwide market for
virtual goods in 2012E
http://www.superdataresearch.com/monetization-is-a-four-letter-word/
US$ 635,000 for a virtual asteroid!US$ 635,000 for a virtual asteroid!
http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/just-made-a-cool-half-million-from-the-sale-of-virtual-property/
•US$ 500,000 profit in 5 years US$ 500,000 profit in 5 years by Jon “Neverdie” Jacobsby Jon “Neverdie” Jacobs
•Entropia Universe with GDP Entropia Universe with GDP >US$ 440 mln>US$ 440 mln
The future of immersion…The future of immersion…
http://www.bbc.com/news/technology-19568451
Increasing pace of VW/3Di developmentIncreasing pace of VW/3Di development
Browser-based, Browser-based, hyperlinked 3Dhyperlinked 3D
Radical interfacesRadical interfaces
MobileMobile
Short-term Mid-term
Long-term
Adapted from Burden, 2012Adapted from Burden, 2012
History tends to repeat itself….History tends to repeat itself….Innovation, financial crisis, industrial revolution, … Innovation, financial crisis, industrial revolution, …
Steam Steam engineengine
Internal Internal combustion combustion
engineengine
MicroelectronicsMicroelectronics
Late 18Late 18thth C C Late 19Late 19thth C C Late 20Late 20thth C C
Schön 2008
Third industrial revolution?
From factories to office parks to….From factories to office parks to….
Here today, gone tomorrow?Here today, gone tomorrow?
Only a matter of time?Only a matter of time?
OO’Driscoll 2009’Driscoll 2009
From the mobility of goods From the mobility of goods to the mobility of financial capital to … to the mobility of financial capital to …
Teigland, JVWR, 2010Teigland, JVWR, 2010...the “mobility” of labor?...the “mobility” of labor?
Differing views….Differing views….
Sherry Turkle – Alone TogetherSherry Turkle – Alone Together− The feeling that ‘no one is listening to me’ make us want The feeling that ‘no one is listening to me’ make us want
to spend time with machines that seem to care about us.to spend time with machines that seem to care about us.
Barry Wellman – Networked IndividualismBarry Wellman – Networked Individualism− It is the move from densely-knit and tightly-bounded It is the move from densely-knit and tightly-bounded
groups to sparsely-knit and loosely-bounded networks. …groups to sparsely-knit and loosely-bounded networks. …People remain connected, but as individuals, rather than People remain connected, but as individuals, rather than being rooted in the home bases of work unit and being rooted in the home bases of work unit and household.household.
"E-connection is processed in the brain like an in-person connection."
http://slideshare.net/missrogue
Some things do not changeSome things do not change
Innovation Exchange
Exchange Trust
Trust RelationshipsRelationships Interaction
Are you ready?
How do you stay in How do you stay in command command
…………while letting go of while letting go of
control?control?
Open LeadershipOpen Leadership
Having confidence and humility to give up need to be
in control, while inspiring commitment from people to
accomplish goals
What should you think about?What should you think about?
How to let go?How to let go?
How to leverage the power of networks to How to leverage the power of networks to create value inside and outside the create value inside and outside the boundaries of the firm?boundaries of the firm?
How to create a sustainable ecosystem?How to create a sustainable ecosystem?
Karinda RhodeKarinda Rhode
aka Robin Teiglandaka Robin [email protected]@hhs.se
www.knowledgenetworking.orgwww.knowledgenetworking.orgwww.slideshare.net/eteiglandwww.slideshare.net/eteigland
www.nordicworlds.net www.nordicworlds.net RobinTeiglandRobinTeigland
Photo: Lindholm, Metro
Photo: Nordenskiöld
Photo: Lindqvist
If you love knowledge, set it free…
Interested in learning moreInterested in learning more??
