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Ted Prodromou shares the story of how he filled his client pipeline in less than 30 days by spending less than 30 minutes a day on LinkedIn answering questions and helping people. From the July 2013 Bay Area Consultants Network (BACN) meeting in San Rafael, CA.
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LinkedIn Results in 30
Minutes a Day or Less Ted Prodromou
www.tedprodromou.com
LinkedIn Facts
Surpassed 225 million members in May 2013
Adding 2 new members every second
Over 50% of members are college graduates
9 of 10 executives use LinkedIn at least once a week
(Forbes)
2.7 million company pages
1.5 million groups
My LinkedIn 30/30 Challenge
I would spend no more than 30 minutes per day on
LinkedIn in June
My only goal is to help as many people as possible. No
promotions or selling of my services.
I would share interesting articles from external
websites, share interesting content from the LinkedIn
timeline, Like content from the timeline, answer
questions in groups, comment on group discussions and
connect with people who are in my target audience.
Preliminary Results – First 10 Days
The number of times I appear in LinkedIn Searches increased
120%
The number of times my profile was reviewed by others
increased 150%
The number of people reaching out to me to connect tripled
The number of people emailing or calling me after connecting
quadrupled
Traffic to my website increased over 400%
And I picked up a couple of new ideal clients!
LinkedIn Profile Views
Website Traffic
3 Steps to Success
Build a strong foundation
Focus on helping others
Be consistent
Building a Strong
Foundation
Strong Foundation
Your LinkedIn Profile is the key to success
Think of your profile as a landing page where you need to make a strong first impression
Complete your profile 100% - an incomplete profile looks unprofessional and you will appear in LinkedIn searches more often with a complete profile
Make at least 500 connections
Use a professional picture
Use keywords in your profile and skills
Professional Headline
Most people use their job title or a non-descript phrase
Treat it like a Tweet or Google Ad headline to entice
people to click on your profile to learn more
Use your USP to let people know how you can help them
Would you connect with these people?
Would you connect with these people?
Where else does your Professional
Headline appear?
Save these pictures for Facebook
Use keywords frequently
Helping Others
Status updates
Share interesting articles, blog posts, videos and
updates in your Status Updates
You can use @ and # like on Twitter
Share content from LinkedIn Today
Like, Comment and Share
Join in your network’s discussions
Endorse others
Recommend others
Send a personal note after
connecting
Comment, Like and Share
Company updates
Comment, Like and Share
Influencer posts
Participate in active groups
Be Consistent
What I learned
When I was fully focused during my daily LinkedIn visits,
the number of views of my profile increased, the
number of Likes of my posts, and sharing of my content
increased
When I was just “doing my time” and not fully engaged,
I had almost no engagement from others
I could generate more engagement with 10 minutes of
focused time than during 30 minutes of unfocused time
Saturday is the best day to share content and engage
others in conversation
Have a plan
Focus on interacting in no more than 2-3 groups at a time so you don’t spread yourself too thin
Never self-promote in groups. Focus on helping others and they will get to know, like and trust you which builds long-term relationships.
Always send personalized invitations when you are reaching out to others
Always send personalized emails to people you connect with and let them know why you appreciate them connecting with you
Have fun!
