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TECHNOLOGY TRENDS FOR BUSINESSTHE WORLD IS CHANGING - WHAT YOU NEED TO KNOW
QUICK TECHNOLOGY HISTORY
1980 1990 2000 2010 2020Internet Age Pre-Internet
The tech leaders of tomorrow are emerging now…
YOU HAVE CHOICES…(Ridiculous, isn’t it?)
OK LET’S FOCUS•What are the technology trends that are most important to pay attention to now?
1980 1990 2000 2010 2020Internet Age Pre-Internet
TREND: SOFTWARE IS (STILL) EATING THE WORLD•What does this mean?• Every industry is being disrupted or
affected – Yours will be•Relevant growth areas:• Marketing Automation• Cloud Business Apps• Social Media Engagement & Lead
Acquisition• Engage! Customers are already talking
about you – be part of the conversation.
TREND: THE WEB IS LOCAL•The Yellow Pages are dead•Social Media connects LOCAL customers & maximizes brand affinity•People believe a message 72% of the time if forwarded by a friend (on social media)• 7% if it is through “Traditional” media
•Put ALL of your marketing and advertising energy into digital•Measuring ROI is now possible• The Social Graph is always on• Iterate fast on what works
TREND: MOBILE IS CRITICAL (LIKE OXYGEN)•Mobile devices now driving 56% of traffic to top sites•Google penalizes you for not having a mobile optimized website•Websites must be responsive – customers will abandon those that aren’t•Mobile is now 30% of all US eCommerceTest your own site through a mobile emulator on
MobileTest.me
TREND: VIDEO IS (CRAZY) POWERFUL• “Including video on a landing page can
increase conversion rates by 80%”• “92% of mobile video consumers share
videos with others”• “After watching a video, 64% of users are
more likely to buy a product online”• “Video is 50 times more likely to get
organic page ranks in Google than plain text results”• “Video search results have a 41% higher
click-through than plain text results”Google treats Video with an unfair advantage If it is on Youtube, it will be promoted in a search.
TREND: ONLINE TOOLS ARE MATURE•Everything a business needs to run is online• Accounting, CRM, Marketing, Support, ERP, Conferencing
•Connected systems online are better, faster, and cheaper•The Cloud is trustworthy (just do it right)•Support is available•Meetups•Online Forums• Local tech experts
These are all free!
TRENDS FOR ANOTHER DAY•Cloud Computing – what does this mean for me?•Augmented Reality – hype or game-changer?•The World is Flat – Technology connects you to global customers•Emerging Workforce – Flexibility can drive revenue & improve morale•Live Broadcasting – By You, To Everyone! •The Leaders of Tomorrow are Digital Natives
RESOURCES• Mary Meeker (KPCB) – Internet Trends 2016• Marc Andreeson – Why software is eating the world• TechCrunch – Software is still eating the world (5 yrs later)• Video Stats: 50
Must-Know Stats about Video Marketing 2016• Forbes: 30 Terrific Tools for Small Businesses• TownCharts.com: Kitsap Population Statistics• Smart Insights - Mobile Marketing Statistics Compilation• Internet Retailer –
Mobile commerce is now 30% of all US eCommerce
THANKS!
Brett Eddy | Founder & [email protected]
360.649.5799
s e r v i n g t h e s p a c e w h e r e p e o p l e a n d t e c h n o l o g y m e e t
