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CARTOON NOTIFIERS Prepared by: Kishor Adhikari, Silas Tashi, Prajesh Shrestha, Shreejika Shrestha, Brijendra R. Joshi, Roby Rai.

Technology entrepreneurship course 2012

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Page 1: Technology entrepreneurship course 2012

CARTOON NOTIFIERS

Prepared by:

Kishor Adhikari,

Silas Tashi,

Prajesh Shrestha,

Shreejika Shrestha,

Brijendra R. Joshi,

Roby Rai.

Page 2: Technology entrepreneurship course 2012

Introduction

Emails, SMS can get

boring

Make the experience more fun

through our animated characters

Animated characters to notify and also to read

mails for you

Page 3: Technology entrepreneurship course 2012

Problem Definition

Natural Language Processing

- Core Engine

- SDK

Animated Characters

Default Characters

Additional Paid Character

Customized Character

Branding of organization, movies, TV Serials

Page 4: Technology entrepreneurship course 2012

The Ad

Concept

Using universal character of FUN

Tom and Jerry

A bored guy with usual email summary finds our

app and is instantly hooked.

A choice is given to choose the character

Tom or Jerry

A fun filled choosing ceremony takes place.

The guy is happy and shares with his friends.

Youtube Link: http://youtu.be/NVfaiyFOGf0

Page 5: Technology entrepreneurship course 2012

Cost Breakdown

-Natural Language Processing

Initial cost of making the Natural Language

Processing Engine is USD 20000 along with the

SDK.

- Animated Character

$250 per character

- Promotion Cost

$500 a month.

Page 6: Technology entrepreneurship course 2012

Revenue

• - AppsSelling apps for $0.99 per download.

- Additional Paid Character

• Additional Paid Character- USD $5 -USD 15- Branding of Organization/ movies/ serials

-One time charge USD 5000- Language SDK

- Revenue Sharing of 70-30 for people whose regional language is purchased. Developer gets 70 and we get 30 %.

- Designers can upload the animated character, if its chosen the revenue sharing is 70-30

Page 7: Technology entrepreneurship course 2012

Marketing Plan

- Social Media

- Facebook, Linkedin, Youtube,

- Advertisement in Facebook.

- Guerilla Marketing

- Make animated character of Larry King

and other famous TV journalist or the guy

from Click and get a review of our product.

Page 8: Technology entrepreneurship course 2012

SWOT

Strength

Cost of Developing

Great Developers

Great Animators

Team Spirit

Animation works on

Emotional Intelligence of Users

Page 9: Technology entrepreneurship course 2012

SWOT

Weakness

Cultural barriers

Schedule of Team Members

Knowledge of International

Business

Infrastructure in host country

Need Mentor to deal with corporate clients on

“BRANDING”

Page 10: Technology entrepreneurship course 2012

SWOT

Opportunities

Market is open in this segment

Branding of organization movies

and serials would start a trend

which would be profitable

Threat

Copyright Issues

Google or Facebook bring it for free.

Page 11: Technology entrepreneurship course 2012

Thank You