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  • 1.Technology Trends
    Jacqueline.Lorna.Manuela.Franziska

2. MOBILE TECHNOLOGY
TECHNOLOGY IN HOSPITALITY
ONLINE TRAVEL BEHAVIOR
SOCIAL MEDIA
3. MOBILE TECHNOLOGY
4. 5 BILLION
MOBILE PHONE CONNECTIONS WORLDWIDE
SMS
ALREADY USED
TO DELIVER
INSTRUCTIONS
Sources: http://www.physorg.com
BBC News, 2010, ONS
5. BY CHRISTMAS 2011
1 OUT OF 2 AMERICANS WILL HAVE A SMARTPHONE
Source: http://www.gigaom.com
6. AUGMENTED REALITY
7. Source: http://www.gigaom.com
AR helps passengers to
get around the airport.
In future even
length of security queues,
busy lounges, etc.
COPENHAGEN AIRPORT
8. # of travellers using Smartphones for information
Source: http://www.trendsfortourism.com
will soon exceed the # of those using laptops or desktop computers
9. Tablets and smartphones
will be the primary way
of accessing the web
in 5 years time.
So not only during the trip
but also planning the trip
with tablets and/or smartphones
Source: http://www.trendsfortourism.com
10. FOR YOUR BUSINESS
DEVELOP INTERFACES WITH MOBILE DEVICES
MAKE PLANNING AND BOOKING MORE
CONVENIENT BY CREATING
NEW POINTS OF ELECTRONIC DISTRIBUTION
ALLOW MOBILE PAYMENTS
DEVELOP SMARTPHONE APPS
Source: WTTC, 2003
11. TECHNOLOGY IN
HOSPITALITY
12. TRENDS IN TOURISM
Virtualization
Web 2.0, Social Networking
Mobility/Mobile Devices
Business Insights, Analytics
Digital Signature, User Interfaces
Source: http://blogs.msdn.com/b/bfridley/archive/2009/04/23/technology-trends-in-hospitality.aspx
13. 68% OF
BUSINESS
TRAVELERS
CHOOSE
MOBILE BOOKING
Source: http://www.tq.com.au/fms/tq_corporate/qld_tourism_strategy/Final%20Document/Chapter%204%20Final%20QTS%20Low-res.pdf
14. VIRTUAL VISITS
are now possible
RANGE
SPEED
COMFORT
SAFETY
Source: http://www.special-edition.ru/trends/guests/recent-technological-trends-for-worldwide-tourism.html
15. Relationship Building
Flexibility & Accesibility
Improving Productivity
Frequent & interactive communication
Source: http://www.capegateway.gov.za/Text/2004/11/technologydevelopmenttrends.pdf
16. Database management systems
respond to individuals
More control for tourists
on how they spend their money
Improving speed & comfort
reducing the real cost of travel
All aspects of Tourism & Hospitality
are being dramatically changed!
Source: http://www.tourism.wu-wien.ac.at/Summit/Material/Chris_Cooper.pdf
17. 18. This opens up opportunities for technology companies to provide solutions that help bring much needed marketing to stakeholders but also provides the tourism board with an effective means of aggregating and distributing products and services from their stakeholders.
Source: http://tourismtechnology.rezgo.com/2009/04/technology-can-drive-tourism-innovation.html
19. ONLINE BEHAVIOR
20. Source: www.internetworldstats.com
Increase of 480.4%
worldwide between 2000-2011
21. INTERNET TRAVEL SOURCE
#1 IN GERMANY
67% LOOK
FOR TRAVEL
INFO
ONLINE
UP TO 89%
OF DECISIONS
ARE MADE
DUE TO
THE INTERNET
Source: http://news.worldsites-schweiz.ch/internet-bei-kaufentscheidung-wichtiger-als-tv-oder-zeitung.htm
22. multilingual
simple
more trusted
23. APPROX. 50% OF TRAVEL
PLANS ARE MADE DUE TO
ONLINE REVIEWS
WHY DO PEOPLE WRITE REVIEWS?
HELP OTHERS TO BETTER DECISIONS
REWARD OR HELP THE COMPANY
Source: http://www.bazaarvoice.com
24. Europe
China
2007 = 1.4 billion USD by online booking
2010 = 6.2 billion USD (forecasted)
Sources:
www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry
Roland Conrady, Martin Bucks: (2011) Trends and Issues in Global Tourism.
25. ONLINE PURCHASE OF TRAVELS
IN THE U.S.
60% IN 2009
57% IN 2008
51% IN 2007
Source: www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry
26. LARGEST ONLINE REVIEW SITE
50 million visitors/month
45 MILLION REVIEWS
85000 cities
474000 hotels
135000 attractions
675000 restaurants
Source: http://www.tripadvisor.com
27. LEADING GERMAN SPEAKING
HOTEL REVIEW PLATFORM
500-1500 reviews/day
660.000 hotel reviews
25.000 travel tips
NOT JUST REVIEW BUT ALSO
BOOKING SITE!
Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.
28. BY 2015
40-80%
OF ALL VACATIONS
ARE EXPECTED TO
BE BOOKED
ONLINE
ALL IN ONE
PLATFORMS
REVIEW - BOOK
Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.
29. THE FUTURE
Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html
30. THE FUTURE
320 square meter shop
30 square meter screen with holiday pictures
Virtual touch screens

  • combination of virtual world and personal advice

Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html
31. SOCIAL MEDIA
32. Source: https://www.facebook.com/press/info.php?statistics
Source: http://www.telegraph.co.uk/technology/twitter/8383044/Twitter-breaks-one-billion-tweets-barrier-on-fifth-birthday.html
48 HOURS OF VIDEO
UPLOADED
x MINUTE
500 MILLION
ACTIVE USERS
1 BILLION
TWEETS PER WEEK
Source: http://searchenginewatch.com/article/2073962/New-YouTube-Statistics-48-Hours-of-Video-Uploaded-Per-Minute-3-Billion-Views-Per-Day
33. dddddddddd
10
2
OUT OF
REVIEW FACEBOOK
BEFORE BOOKING THEIR VACATION
Source: http://www.slideshare.net/bengrossman/ten-social-tourism-tips-to-attract-travelers
34. 2.5 MILLION WEBSITES
USE FACEBOOK AS
A PLATFORM
INCLUDING OVER HALF OF COMSCORES
GLOBAL WEBSITES
Source: https://www.facebook.com/press/info.php?statistics
35. 36. $3 million
ROI
Source: http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php
37. AN AVERAGE USER SPENDS
15 MINUTES EACH DAY ON YOUTUBE
Source: http://www.viralblog.com/research-whitepapers/youtube-statistics/ /
38. 3 BILLION VIEWS
A DAY
Source: http://thenextweb.com/google/2011/05/25/youtube-hits-3-billion-views-per-day-2-days-worth-of-video-uploaded-every-minute/
39. SOCIAL MEDIA BIGGER
THAN SEARCH ENGINES
Source: http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
40. WE THANK..
YOU FOR YOUR ATTENTION!
AND
Macsushi.wordpress.comwww.business.chip.debauwiki.tugraz.atwww.carefreetrip.comwww.w3it.uswww.sabrehospitality.comwww.blogjer.comwww.cart2mobile.comwww.en.ce.cnGoogle Earthwww.plechi.czwww.hitwise.comwww.applicant.comwww.flickr.comAnd obviously thanks to our great teacher ;-)