Technologies and Trends that are Changing the World

Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO

TECHNOLOGIES / TRENDS

DISRUPTION AHEAD

THAT ARE CHANGING THE WORLD& HOW TO LEVERAGE THEM

Monday, November 1, 2010

5...5...5

2

Things To Know About Our New World

5...5...5


THING 1TO KNOWABOUT OUR WORLD Internet Is

UniqueMonday, November 1, 2010


THING 2TO KNOWABOUT OUR WORLD

The NewInnovators

(birth of empowered consumer)Monday, November 1, 2010

There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle

Innovationcircle

New Technology

Large Corporations

Consumer andMass Adoption

Past: Business

‣ PCs / Laptops

‣ Networking

‣ E-mail

‣ IP Telephony

TechnologyInvestments

Source: Cisco IBSG



Innovationcircle

New Technology

Large Corporations Consumer and

Mass Adoption

Past: Business

‣ PCs / Laptops

‣ Networking

‣ E-mail

‣ IP Telephony

TechnologyInvestments Present:

Consumer

‣ Instant Messaging

‣ Mobility

‣ Blogs

‣ Wikis

‣ Social Media

‣ You Tube

‣ Twitter

‣ Virtual World

‣ Gaming

Source: Cisco IBSG



Innovationcircle

New Technology

Large Corporations Consumer and

Mass Adoption

Past: Business

‣ PCs / Laptops

‣ Networking

‣ E-mail

‣ IP Telephony

TechnologyInvestments Present:

Consumer

‣ Instant Messaging

‣ Mobility

‣ Blogs

‣ Wikis

‣ Social Media

‣ You Tube

‣ Twitter

‣ Virtual World

‣ Gaming

Source: Cisco IBSG

These Are Our New Students, Customers & Employees. Expectations Are Changing!


THING 3TO KNOWABOUT OUR WORLD Power To

The PeopleMonday, November 1, 2010

Crisis Communications Has Forever Changed


Janis Krums was a passenger on a passing ferry when he snapped this picture and wrote on Twitter:

The first image of the US Airways jet that crashed landed in the Hudson River January 2009 was broadcast by a non-journalist

There’s a plane in the Hudson. I’m on the ferry going to pick the people up. Crazy

The Power of Social Media

He later won a Pulitzer prize for his photo.

using his iphone and Twitter.


THING 4TO KNOWABOUT OUR WORLD Contribution

RevolutionMonday, November 1, 2010

© 2006 Cisco Systems, Inc. All rights reserved.

The 1990’s Internet Era

Common InterestConnecting People

Virtual Communities

The Human Network Effect

Contributing Communities


© 2006 Cisco Systems, Inc. All rights reserved.

Common InterestConnecting People

Virtual Communities

The Human Network Effect

Contributing Communities

The Age of Participation and Contribution

Largest Increase in Expressive Capability in

Human History


Personal Video (User Generated)


TYPES

The Contribution Revolution

Letting Volunteers Build Your Business

Opinions & Ratings: Zagats

Expertise:Wikipedia

Software Code:Firefox & Linux

Creative Expression:YouTube, Flickr

Social Connections:Facebook, Myspace

Specialized Connections:Massify (Film)

Design &Developments:Threadless, Ryz

Capital Resource:

Skype

Goods:eBay


I-PrizeCisco

Global competition to gather ideas outside Cisco for the next new lines of business

800 ideas

3,000 participants156 countries$250,000 prize money

5 university students from Mexico win

Their idea 'Life Account' bridges user activities in the physical and virtual world to create one view of the users 'life'.

Mexico


Finalists‣ Bulgaria - Car traffic jam avoidance

‣ Sweden, Congo & France - Mydoctor

‣ Australia - Personal medical data tag

‣ Slovenia - Smart water grid

‣Mexico - Life account

‣ U.S., India, Philippines - Uknow Cisco

‣ Pakistan & Finland - Pay 2.0: The next gen cashless solution to pay and get paid

‣ Uruguay - Soccer 3.1

‣ England - Gestural haptic interface space

I-PrizeCisco


800 ideas





I-PrizeCisco


800 ideas




A lot of people’s hair stands on end inside some big companies because they immediately think of intellectual property leakage. It’s a different way of thinking about innovation: closed, locked down behind corporate walls, vs. ‘Let’s open it up to anyone with a great idea.’

“

” Marthin DeBeerCisco SVP, oversees iprize

BusinessWeek, Sept. 5th, 2010


20

Big Idea

AlertHarnessing

Spare HumanCapacity


Clay ShirkyWall Street JournalDoes the Internet Make You Smarter?Amid the silly videos and spam are the roots of a new reading and writing culture.

34.5 hoursTime an average American spends watching television per week

Source: Nielson

In the 20th century, the bulk of that time was spent watching television, but our cognitive surplus is so enormous that diverting even a tiny fraction of time from consumption to participation can create enormous positive effects.”

“


Wikipedia took the idea of peer review and applied it to volunteers on a global scale, becoming the most important English reference work in less than 10 years.

Cumulative time devoted to creating Wikipedia?

100 million hours of human thought.

Equal to what Americans spend every weekend just watching ads.

Big Idea


THING 5TO KNOWABOUT OUR WORLD Speed Of

ChangeMonday, November 1, 2010

24

Consider this…


Ten years ago there wereno social networks.


Ten years before thatwe didn't have the Web.


If you work in theweb programming, onlinemarketing, or mobile phoneindustries…

Your jobs did not exist 20 years ago!


28

GAME CHANGING

TECHNOLOGIES

ALERTALERT


GAMECHANGINGTECHNOLOGIES

IT’S ALLABOUTVIDEO



EXPERIENCEAMAZING

LIFELIKE AUDIO EASYIMMERSIVE


JUST LIKE BEING THERETRANSPORTING BITS.... NOT MATTER


Barry O’SullivanSVP, Cisco SystemsUnified Communications

Leads global team of 1,800 people ...

Dublin

Galway

- 5th largest and fastest growing city in Ireland

- 78,000 people- Numerous festivals

and celebrations

2007 - One of the world’s 8 sexiest cities - MSN Travel

from Galway, Ireland

FLEXIBILITY



San Jose, CA

Houston, TX

Richardson, TX

India

Galway, IrelandGalway, Ireland

‣ Barry leads a team of 1,800 people in Ireland, San Jose, Texas and India

‣Works over TelePresence and video IP phones from home During Pacific Time hours

‣ Everyone on his team are early adopters of technology. Barry prefers all meetings be over video


San Jose, CA

Houston, TX

Richardson, TX

India

Galway, IrelandGalway, Ireland

‣ Barry leads a team of 1,800 people in Ireland, San Jose, Texas and India

‣Works over TelePresence and video IP phones from home During Pacific Time hours

‣ Everyone on his team are early adopters of technology. Barry prefers all meetings be over video


TRENDS

37

TO WATCH&

MONITOR

TRENDS


38

Home Sweet Stay @ Home

TRENDTREND


© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

The Cisco Connected World ReportEmployee Expectations, Demands, and Behavior –Accessing Networks, Applications, and Information Anywhere, Anytime, And With Any Device

October 2010Monday, November 1, 2010

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID Strategic Marketing - Custom Market Research 40

Key Findings

3 of every 5 (60%) employees believe they don’t need to be in the office to be productive, efficient

2 of every 3 (66%) employees desire work flexibility

2 of every 3 (66%) employees would accept a lower-paying job with more work flexibility than a higher-paying job with inflexibility

45% of IT professionals are unprepared or struggling to make their workforces more mobile, distributed


TREND

41

Collaborate or Perish

TREND


© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007

Collaboration will no longer be confined within your company, we will be tapping into our suppliers, partners, customers and the “world” to gain a competitive advantage.Understanding the importance of diversity will be key in this global economy!

42

Future of Work Prediction


CHEAP

43

ADVICE

5 CENTS!

ADVICE


Carlos Dominguezcarlosdominguez.cisco.com

[email protected]

http://twitter.com/carlosdominguez

Facebook: carlosdominguez


mailto:[email protected]

mailto:[email protected]

http://twitter.com

http://twitter.com