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In this speech you’ll understand this new concept along with how you can become a TechnoCreative, the next generation. David Alayón is the Business Development Director of Social Noise, an agency focused on tech innovation campaigns
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TechnoCreativitythe next generation
#CPEurope
DAVID ALAYÓNCreative engineer · Compulsive cinephileInstrumental melomaniac · Curious photographer
Social NoiseInnovation Director & Partner
HiyalifeTech Consultant & Founding Partner
BizUpBusiness Development Specialist & Co-Founder
ShoppiicProduct Manager & Co-Founder
UP
BIZ
@pisitoenmadrid
What is
TechnoCreativity?
TechnoCreativity is the deep understanding of the
technology around us with the purpose of reinventing and using it
in a creative way.
What is the problem withTechnoCreativity?
VerbalAnalytical
SymbolicAbstract
TemporalRational
DigitalLogicalLinear
Non verbalSyntheticConcreteAnalogicalTimelessNon rationalSpacialIntuitiveHolistic
intellectual curiosity, ability of association, intuition, sensitivity in the perception of things ...
dispersion, fast lack of motivation, need for solitude, chaotic organization ...
+
-
effectiveness, organization, strategic thinking, analytical skills ...
rigidity, lack of imagination, excessive rationality, tendency to pragmatism...
Techno-Creative
Techno-Creative
The 5 secrets of TechnoCreativity
1. Be an Innovator, an Early Adopter
A private library is not an appendage to stimulate the ego, but a tool for research. Read books are far less valuable than the unread.
(Nicholas Taleb)
Umberto Eco's anti-library
Innovators EarlyAdopters
EarlyMajority
LateMajority Laggards
Roger’s innovation adoption curve(Everett Rogers)
Innovators EarlyAdopters
EarlyMajority
LateMajority Laggards
The Tipping point(Malcolm Gladwell)
TechnoCreative
Coolhunting
Coolhunting is a set of techniques aimed to anticipate the tastes and interests of consumers by looking for trends based on
consumption patterns.
One of the most important factors is traceability, not only to identify trends but knowing where it came from. The information gathering
process is based on identifying sources, differentiate mainstream, trendsetters and opinion leaders, gather information and categorize it.
Netnography
Netnography is a neologism that combines its ethnographic roots with the study of groups, communities or problems using Internet as
a social research field.
1. Detection of trends and fashions (LinkedIn, Twitter, Reddit, Wired UK...)2. Research (Addictomatic, Google Trends for Insights...)3. Monitoring trends (Google Alerts, Push notifications ...)4. Identification of influencers, content curators (Feedly, Flipboard)
TECHNIQUES
2. think outsidethe box
Computer science has to do with computers as well as astronomy is about telescopes.
(Edsger W. Dijkstra)
Strategy vs tactics
Anatomy of a mobile
Front camera
Main camera
Top microphone
Bottom microphone
Speaker
Accelerometer
Compass
Touchscreen
Flash
GPS, 3G, WiFi
Light sensor
Durex Underwear
3. Be a t-shaped talent
It is better to know something of everything than to know everything about one thing.
(Blaise Pascal)
Smart specialization
- Shaped
Broad
Dee
p
Functional or disciplinary skills. Deep knowledge.
Ability to apply knowledge across situations (collaborative, empathetic, proactive)
4. use agilecreativity
There is nothing in the world so useless as doing with great efficiency what should not be done at all
(Peter Drucker)
Lean Philosophy
Agile software development is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams.
“(Wikipedia)
1. The team must work, physically or virtually, located in the same place2. Add technical profiles to the creative team or better... Creative Technologists!3. "Minimum Viable Brief"4. Get real-time insights5. "Idea-thon" (effective creative exercises)6. Iterates and contrasts7. Involve the client in the pilot project
Agile Creativity in 7 steps
5. apply the new rules of creativity
Creativity is to think of new ideas.Innovation is doing new things
(Theodore Levitt)
Entrepreneurship as a lifestyle
3. A few seconds before the epiphany, a brain activity called "gamma-wave rhythm" occurs, generating the highest electrical frequency that the brain may have. It is produced by the generation of new connections between neurons.
1. When we have a problem, the left hemisphere begins to activate nerve cells that begin to dig over all possible combinations to find a solution.
2. Then the brain changes hemisphere (right one) that sees the whole picture and begins to seek associations not seen at first sight.
Gamma-wave rhythm
Gamma waves are produced in moments of relax, for example while you take a hot shower. That's why great ideas emerge in the shower!
1. Blue painted walls (University of British Columbia)2. Take more breaks (Radboud University, Nijmegen)3. Think like a child (North Dakota State University)4. Watch more comedy (Northwestern University, Illinois)5. Work with strangers (Northwestern University, Illinois)6. Be prepared to improvise 7. Channeling creativity (SCAMPER, Six Thinking Hats, Brainwriting)
New rules of creativity
1. Be an Innovator, an Early Adopter2. Think outside the box3. Be a T-Shaped Talent4. Use Agile Creativity5. Apply the new rules of creativity
5 secrets of TechnoCreativity