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Presented at TwinCitiesTechPulse 2010, a presentation on how to integrate social media into your website effectively and strategically.
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SOCIAL MEDIA INTEGRATIONPRESENTER: DAVE MEYERCOMPANY: BIZZYWEB
TechPulse 2010
TechPulseFirst, a quick primer
What is social media anyway? How to take advantage of
“the new art of conversation”?
TechPulseListen first!
Social media = “the greatest research tool ever created”
Get to know your audience search.twitter.com Google Alerts Advanced search on LinkedIn
TechPulseEffective business strategies
Marketing < brand Build your reputation Solve problems
Competitive Intelligence Find hot topics & trends
No “marketing speak” Interactions speak louder than press releases Be real, and be helpful
TechPulseLinkedIn
65 million users Perfect for
Connecting Job Hunting Branding Corporate Users B2B marketing
TechPulseTwitter
“Microblogging” 140 characters
or less 75 million accounts
(25 million active) 35-49: largest
age group 30 million tweets
per day
TechPulseFacebook
500 million active users
Fastest growinggroup: 35+
Company page:the new “website”
TechPulsePower Uses
Target potential customers Follow users who comment about you or your
market Engage them – discuss, ask questions
Announce members-only offers Highlight/invite to events Use your other resources
Include your profiles on business cards, ads, postcards, etc.
TechPulseWhy Integrate?
Do more with less input Engage your audience where they are
(don’t make them come to you) Boost search engine results
TechPulseCommon Methods
Widgets & Plugins Twitter
Tweet your posts Special offers to followers Link to your profile
Facebook Connect Share content Company pages: “Like” Live conversations/comments
TechPulseCommon Methods
Badges Twitter Facebook LinkedIn
ShareThis Sociable
TechPulseConsolidation
Posterous FriendFeed
TechPulseUsing WordPress
“Blogging” pulls it all together Quick edits, easy posts It’s all about the plugins Widgets make it easy Frequent updates = more traffic
TechPulseTool suggestion: Tweet Deck
TechPulseTool suggestion: HootSuite
TechPulseHow to Measure
“Followers ain’t everything” What to look for:
Number of re-tweets Positive mentions of your brand Count customer interactions Actual actions, dollars or leads
TechPulseForm a strategy
Think about measurement, but focus on outcomes
What do you want to accomplish? Be yourself Create a mix of content: 1/3 about
you, 1/3 sharing ideas & articles, 1/3 conversation with others
TechPulseHow BizzyWeb can help
Designing sites that use social media
SEO/Marketing Blogs and startup sites eCommerce Helping clients integrate
their social media Speaking/consulting
on strategy
TechPulseThank you!
612-293-9323
bizzyweb.com
twitter.com/dave1meyer
facebook.com/BizzyWeb
linkedin.com/in/dave1meyer