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Our mission is to create a workforce that is capable of building the technology of the future.
Through our innovative campaign, we provide free resources to empower school girls to build technology to change the world, and we
encourage them to enter and succeed in STEM oriented careers.
Creating the next generation of female technology leaders through entrepreneurship
The problem?By 2018 we will not have at least a quarter of the technology workforce that we actually need - shortage of human capital In 5 years time, 75% of jobs will require some kind of STEM skills
ICT$in$Australia$generates$$$91$billion$in$gross$annual$revenue$&$exports$around$
$4.5$billion$annually$
Women&comprise&47%&of&Australians&who&play&tech8based&games,&but&only&8.7%&&of&those&employed&by&the&
industry.&
“sans diversity, we limit the set of life experiences that are applied, and as a result, we pay an opportunity cost — a cost in products not built, in designs not considered, in constraints not understood, in processes not invented” …Bill Wulf
D I V ERS IT YDiversity is
positively correlated with innovation
(Miller & del Carmen, 2009)
Mixed gender teams in the United States produce patents that are cited 26 to 42 percent
more frequently than the average (Nielsen & Huse 2010)
The proportion of women directors is linked to reduced conflict &
increased board development efforts (Ashcroft & Breitzm
an, 2007)
Companies with women CEOs, women in upper
management ranks and on boards experience better
financial performance (Kotiranta, Kovalainen &
Rouvinen, 2007)
Gender-diverse boards increase
corporate reputation (Brammer,
Millington, & Pavelin, 2009).
Our unique solution…Tech Girls Are Superheroes• Is based on more than a decade of research • Presents real life female role models • A fun, illustrated children's book free for Australian school girls • Encourages girls to develop strong technology, business and social capabilities • Empowers girl with a belief that they literally can change the world for the better
We are disrupting • outdated stereotypes • traditional notions of work and study • unconscious biases • conscious ways of gendering the world
Our unique solution…Tech Girls Are Superheroes
• Free paperback books - nearly 60 000 distributed free since 2008
• Youth entrepreneurship program - Search for the Next Tech Girl Superhero empowers girls to be technology entrepreneurs through a 12 week hands on program with school girls from 7-17yo. You can see the 2015 pitches here: http://www.techgirlsmovement.org/video-pitches/
• School visits, hands on workshops and large scale events across Australia
3 main activities
Reac
hing o
ur au
dienc
e
Website - Average 1500+ unique visits & 3000+ page views/month 3000+ Twitter followers 4000+ weekly reach on Facebook
http://ow.ly/PY5B1
Co-branded Events &
Merchandise
Mailouts
Digital campaigns Traditional marketing
Mentoring
Reach 1500 female students /month
Media articles in the Financial Review, the Australian newspaper, ABC radio national, SMH, Smart Startup, Courier Mail, Brisbane News etc
Reach 500+ school girls Giving back to the community Sharing expertise and presenting your company as an employer of choice
Your
comm
itment
Mentoring - Search for the Next Tech Girl SuperheroIn 2016, we have nearly 500+ girls participating in our national program. Mentors in the Search for the Next Tech Girl Superhero are matched with teams for 12 weeks to guide female students in years 4-12 through the 12-week curriculum based on the Technovation global pitch program.
Technovation: world’s largest girls tech competition Teams of young women identify a problem, create an app to solve it, code the app, build a company to launch the app in the market, and pitch their plan to experts all in 3 months. The program teaches girls life skills such as how to identify problems, design and test solutions, collaborate in a team and communicate to different audiences.
Building technology for social good Female students join in teams of 3-5 girls. They nominate a teacher or parent as their coach to support and act as a role model for the team. All teams are matched with a mentor who connect virtually one hour per week via Skype or G+ hangout. The program is designed to reach regional students, removing the distance barrier.
What else can I do to support the movement? You can purchase books to distribute to your staff/supporters, or you can buy and donate to your local school W: www.techgirlsmovement.org / [email protected] E: [email protected] T: @TGAsuperheroes / F & I: techgirlsaresuperheroes
Half page$10 000
We have such great demand for the free adventure books, a new print run will occur in August 2016. Since 8.3.16, 20 000 TGAS 2 books have been distributed in just 10 weeks!
Get your company into the hands of 20 000 + girls across Australia and share with them how awesome it is to work at your company!
Full page$20 000
Advertise in Tech Girls Are Superheroes 2 Print run planned for August 2016
Join the #techgirls sisterhood!
Inspire & be inspired
T: @TGAsuperheroes #techgirls #STEM F & I: @techgirlsaresuperheroes
www.techgirlsmovement.org / www.techgirlsaresuperheroes.org
