June 2014

HOW TO USE THE DATA YOU COLLECT FROM ACROSS ALL YOUR EVENTS TO IMPROVE YOUR

EVENTS

Plan

Collect

Analyz

Use

Analyze Organize & Stock

Improve

THE SOURCE

Where is my data?

MEMBERSHIP EVENTS SOCIAL SURVEY

Year Cycle

E

M

S

SOCIAL

S

S

ES

SE

SS

ES

S

CRM

The data management loop

Collect

Analyz

Analyze Organize & Stock

PlanImprove

Use

COLLECT. STOCK. ORGANIZE. SELECT

AUTOMATE THE PROCESS

Event Registration

Demographic data Financial data Loyalty ratios

Event Survey Value of your impact

Voice of your attendees

Membership Survey

Assesment of the past

Expectations for future activities

Social Data Feelings, sentiment

Future members, speakers…

Feedback

Few but strong, relevant and sustainable over time KPI

Example of collected data

USE

Picture from The Lego movie

• Source speakers• Find sponsors• Target new audience

For existing events

• Understand the value creation area• Adapt our offerFor our members

• Listen to their voice• Facilitate new sponsorsFor our sponsors

• Crowd topics• New speakers• New sponsors

For new events

• Leverage influencers• Share valueFor Social Media

The data management loop

Collect

Analyz

Analyze Organize & Stock

PlanImprove

Use

THE LEARNING EFFECT

• Direct business • Understand

behavior• Segment content

• Common fields• Easy to use• Automated

• Global ratio• Low signals• Long term

reports

• Fail fail fail!• Ask ask ask

Know Why Databases

AnalyzeTest & Learn

The key points

@etouches

etouches.com/virtualtour

Thanks!

@juliencarlier

Julien CarlierSocial Dynamite CEO & Founder