Strategizing Which Social Media Platform(s) is Right for You

Moldova TechCamp July 15-16 2011

Anna Taranenko

Do you need social media at all?

Social Media: what is this?

At least I can see

what my friends are

up to

Professional development

Fake reality

Resource for secret servicesVirus for

teenagers

questions you need to ask

how to analyze your audience

Target audience, segmentation

Who “buys”?

Not homogeneous

There are certain groups

Groups are defined by interests

how to assess whether different platforms meet your needs/are worth your time and effort

Go where people are!

WHY?

Motives! Why would they want to come to

YOUR page?

engage them! ActivitiesSurveys, ask for opinionPublicationsContestsPartiesToursOnline and offline

FACEBOOK.COM/BIBLIOMIST

Online contest “Biblio-Christmas Tree”Idea comes from a librarian 393 new fans within 2 weeks153 photo entries“Interaction with Page” indicator (1,849) grew by

873% Mass media, news on Crimea Ministry of Culture web site

Online St.Valentine’s Day Contest “LIBRARY+PATRON=LOVE”

77 entries (video, podcast, PPT)Number of page fans grew by 581 people

(up to 1237) within 3 weeks “Interaction with page” indicator (3,729)

grew by 63%

“Library Blogosphere Stars” Contest

MICROSOFT

Online photo contest “Pearls of Folk Art” on Bibliomist fan page held by Bilozerka librarian at her initiative

Who are we? Draw us!

WORDLE.NET

“Pajamas party”

KsVolonterFest (June 1) Kherson oblast children’s library

“Sending reminders about overdue books to patrons through Odnoklassniki social network. Not everyone responded, but no one complained either.…”

Blogger librarian НА библиоVolNe...

Vynohradiv central raion library:

State Youth Library of Ukraine

Ternopil oblast youth library

faktor-d.blogspot.com

ETIQUETTE TIPS Personal profile

“Befriend” anyone? Depends Question “Do I know you”? No Full birth date? DependsStatus “I wish it were summer now...”? Depends

Project pageFormal rules? You decideName/“Brand”? Not annoyingRead and comment Reply to comments within 24 hoursBe informal?Don’t be afraid!“Quote”Add friends’ links

Comment and others’ publications Write about your “kitchen”How many? Facebook, Vkontakte 1-2/day, Twitter 5-6

Know your audience – correct timing for sending out news

Time management – easy to get carried away/procrastinate

Your audience is always one click away of un/liking you

Negative comments

Never delete them

Emotional, aggressive or Reasonable criticism? Haters Cherish brand advocates It’s better not to keep silent, but are all comments worth your

time? Your opponent is your best teacher

IREX Blogging Guidelines, http://www.chrisbrogan.com/about/, http://www.lookatme.ru/flows/obschestvo/posts/64452-vedi-sebya-prilichno-v-internete-feysbuk-etiket http://publiciti.ru/ru/technology/8biznes-etiket-v-sotsialnykh-media56

Create a community

..over 320,000 visits in 6 months on website, blogs and Youtube

Cross posting multiplies your presence

vs.

Personal profiles for libraries on Facebook

Contests – prize catchers

Not too many platforms!

Social sites are cheap and efficient tool.

And transferable too.

Capture your audience on social sites!

Comments?

Suggestions?Jokes?

Thank you!

AnnaTaranenkoataranenko@irex.ua