About Father’s Day

Group 36/25/08

We are…• Group3

ISA

Mint

Issac

Bill

VincentTzuyi

Our topic

About Father’s Day

Our targets

• Age:26• Gender: Male• Profession: Research assistant• Relationship with interviewer:

Coworker

Our targets

• Age:22• Gender: Female• Profession: Student• Relationship with interviewer: Friend

Our targets

• Age:13• Gender: Male• Profession: Student• Relationship with interviewer: Neighbor

Our targets

• Age:35• Gender: Female• Profession: Teacher• Relationship with interviewer: Wife

Our targets

• Age:22• Gender: Male• Profession: Student• Relationship with interviewer: Friend

Our targets

• Age:22• Gender: Male• Profession: Student• Relationship with interviewer:

Friend

Our targets

• Age:32• Gender: Female• Profession: Research assistant• Relationship with interviewer: Coworker

Our Toolkit…

We found…• Culture means a lot– Personality– Taboo– Formality

• Fathers won’t tell what they really think about, what they really want and need

• It’s hard to choose a present because we can’t • It seems that giving a present has became a

normal condition.• There’s a gap between acceptor and giver

We found…Sth. Special • Each of our participant use the picture with

portrayal• Most people prefer to use both text and image to

express their emotion and feeling. • Some people prefer special way to express, (i.e.

tear off the one that is not possible). Bicycle also represent “time”.

• The time line for a kid is hard to realize that she try to tell her story in her own way.

• Beyond our findings is the filial piety. • There’re lots of taboo in Eastern culture.

We learned…

• How to realize their real need?• How to open their heart?• Not only the way for a research, but also a

strategy to help them to think about this issue.• Toolkit can be various in format and

representation. It can also be a stimulus for the user in terms of brain storming.

• Different people with different favorite of presentation, text or image.

Thank you