www.taxiwise.co

www.taxiwise.co

TAXIWISE

TAXIWISEThe smartest way to get a taxi

The Smartest Way to Get a Taxi

Taxiwise

Problem worth solving

Although taxis are plentiful in Hong Kong, there are times where it is difficult to get one for various reasons: peak hours, no taxis driving by, cannot speak English, distance too close or simply do not stop to pick up passengers.

Taxiwise

Problem worth solving

Taxiwise

The long queue at Time Square in Causeway Bay, one of the business place in Hong Kong. What is missing from this picture?

Yes… taxis. This is not just a rare occurrence but happens often in various parts of Hong Kong.

Hong Kong has a taxi problem. We solve that.

But to solve that, we needed to get more information from…

Taxiwise

The taxi drivers!

To figure out the state of Hong Kong’s taxi problem, we had to go to the source and figure out how they live, what goes on in their head and why is there such a difference in service levels from one driver to the next (what’s up with the 5-10 phones on the dashboard?)

Interviews

Our solutionTaxiwise is a service to connect taxi passengers with taxi drivers to achieve a more personal, efficient and trusted relationship for getting transport around.

The service is in the form of an application (iOS and Android) and a web portal. Each passenger and each driver will need to download the Taxiwise App while venues such as hotel concierge, convention centers, service apartments etc… have access to a web booking portal created for them. Customers who stay at these venues will not have to download the app but book directly from the venue. Taxiwise

Passenger app

PRO197

Passenger App Benefits and Features

Taxiwise

The passenger app is a simple booking form which includes the following features:• Address auto-fill• Places auto-fill (includes the address automatically)• Booking in advance for the following day• Customized time and place• Note section for detailed direction on pickup destination• Analytics of users data; time, departure, destination• Ability to call your confirmed driver• Tipping (Version 2)• Driver ranking (Version 2)• Alert button for emergency (Version 2)• Share ride information to other social media sites (Version 2)

Driver app

Driver App Benefits and Features

Taxiwise

Taxi drivers must download and install the app and register as a taxi driver. Upon registration, our Operations Director will call to confirm and at times meet face-to-face to verify their identity and taxi license number.  • License plate verification• Translation of addresses• Filtered location to four districts: Hong Kong Island, Kowloon, New

Territories, Airport• Time countdown on accepted orders by days/hours/minutes• Order cancellation• Departure and destination points in map• Shift scheduling: night, day, all• Change of taxi plate and car• Can accept broadcasted messages from venues• GPS functionality (Version 2)• Passenger ranking (Version 2)• Real-time passenger pickup points on map (Version 2)

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Web Interface

Web App Benefits and Features

Taxiwise

Venues such as hotel concierge and others will have access to their own web app which functions exactly like the passenger app. It was built for easy typing and booking. The web app can be used to book completely without needing to use the mouse.

Venue accounts are created by Taxiwise team whereas passengers have their own account. One cannot have a venue account on the passenger app. • Creation of venue credentials• Run analytics and reports at end of week/month• Get information on most popular ride destinations and time• Cancel booking through web portal• Broadcast messages to taxi drivers (Version 2)• Language translation• Same features as passenger app

Target market

Taxiwise

prospects2M

Market

size:

MICE

$200M

We intent to launch in several steps and targeting multiple segments before focusing on the general public.

Our first segmentation are the people who come into Hong Kong for Meetings, Incentives, Conference and Exhibitions. These people who visit Hong Kong several times a year are the ones who need the service and are power taxi users often needing a driver multiple times a day.

Target market

Taxiwise

Wanchai Convention Center often has long queue of people but no taxis.

This target is peculiar and interesting to us. It may look small in comparison to targeting the general public but every leading city in the world has a leading convention center who host hundreds of events per year. Hong Kong is just but a small fraction.

For these business travelers, all expenses are counted as Business Expense…

Revenue Stream

Taxiwise

This target is peculiar and interesting to us. It may look small in comparison to targeting the general public but every leading city in the world has a leading convention center who host hundreds of events per year. Hong Kong is just but a small fraction.

For these business travelers, all expenses are counted as Business Expense…

We charge 10HKD per successful booking.

That is basically $1.2 USD, 1 Euro, 80 British Pence. For these business travelers, the cost does not register. Put yourself in their shoes, would you mind paying 1 Euro in Paris to get a cab?

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6750000Revenue vs driver sign ups 2014-2016

Pink = driversBlue = revenue

UberTaxiHero EasyTaxi HK Taxi

Expat Focus

Booking for Venues

Language Translation

Address Auto-fill

Advance Booking

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Taxiwise compared to others

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Competitors How our solution is better

TaxiHero Solution tailored to both drivers and expat passengers

EasyHero We are not a one-size fits all market approach

HK Taxi Our app is in English. We target non-Chinese speakers

Uber

We are not a vehicle and driver on call service. We do not make money on fares (not at this moment, its illegal) and do not provide executive service.

Competitive landscape

Taxiwise

Funding needed

Taxiwise

We are seeking $500,000 USD Investment and angel round

Sales channels

Venues, hotels, concierge, shopping malls, service apartments, TouchMedia

Taxiwise

Marketing activities

Online media, newspaper interviews, social and viral videos, word of mouth, online expat forum, local expat communityTaxiwise

Date Milestone

December 12, 2013 Passenger app on the Google Play

January 2, 2014 iOS passenger app on the App Store

Milestones

Taxiwise

Team and key roles

Taxiwise

Jean-Marc Ly Lawrence Tse Truong Lam

Marketing & Communication

Business Development & Operations

Product &User Experience

Silicon Valley Hong Kong Silicon Valley

Felix Lam James Giancotti Steve Forte

Managing Director at Red Chapel Advisors, member of TiE Hong Kong, Insight Robotics, Makible. Studied at Australian Graduate School of Management

Partner at Excitin, Makible. Worked at Goldman Sachs, UNAIC, JP Morgan. Studied at La Trobe University. Legal advisor.

CSO at Telerik, director at AcceleratorHK, Scrum Alliance. Worked at Triton Works, Corzen. Founded Zagat (acquired by Google)Studied at London School of Economics and Political Science

Board of Advisors

Taxiwise

Partners and resources

Taxiwise

• 3-month incubation• US & HK advisor

network• $15,000 USD seed

• 18-months office space• Business Support• Business & Advisor network • Up to 300K HKD reimbursement

• Investor & Partner• Exclusive taxi app partner• Airtime promotion• Access to 3,000+ taxis• Future expansion partner

www.taxiwise.co

www.taxiwise.co

TAXIWISE

TAXIWISE

The smartest way to get a taxiThe smartest way to get a taxi