San Jose Museum of Art getting it done

Chris AlexanderManager of Interactive Technology

Tate 2008 Handheld Conference: from audio tours to iPhones

SJMA Culture and Background

‣ Small Staff (30-35 employees)

‣ Nimble

‣ Minimal budget

‣ All content created in-house

- HD Video Camera, Wireless Microphones, Apple Software

‣ My Background

- Masters of Fine Arts degree in Visual Arts

- Web Design training

- On the job learning

San Jose Museum of Art: getting it done

Podcast YouTubeYouTubeCell Phone iPod Touch/iPhone

SJMA Technological History‣Technology program started in 2005

‣Used Video iPods in “Notes-Only” Mode

‣First Customer of Guide by Cell (prototype)

‣MUSE (American Association of Museums) Award recognition in 2006

‣September 2007 prototyped iPhone tour

‣May 2008 officially launched iPod Touch tour

‣Holistic approach/Many points of access

San Jose Museum of Art: getting it done

Devices Used

Cell Phones Video iPods iPod Touch/iPhone

San Jose Museum of Art: getting it done

Cell Phones

‣ Started cell phone tours and Video iPod tours concurrently

‣ Guide by Cell first beta user

- Simple to use web interface

- Great statistical information

‣ Audio basically recycled from iPod tour

‣ Broadest visitor reach/accessibility

‣ Limited capabilities

‣ Usage has trailed off since launching iPod Touch Tour

‣ Text messaging and polling available

San Jose Museum of Art: getting it done

Video iPod

‣ Used Notes-Only Mode aka “Museum Mode”

‣ Beginning learning curve

‣ Good Apple documentation

‣ Limiting (font-size, images, buttons)

‣ Creative UI solutions

San Jose Museum of Art: getting it done

iPod Touch/iPhone

San Jose Museum of Art: getting it done

How it is constructed:

‣ IUI Framework

‣ CSS

‣ XHTML

‣ AJAX (Asynchronous Javascript XML)

WiFi Set-up

San Jose Museum of Art: getting it done

www.sjma.mobi

www.sjma.mobi

DNS Server @ SJMA

Redirect to SJMA websitesjmusart.org/m

Two Servers are synced

Inside SJMA viaSanJoseMuseumofArt

WiFi

Outside SJMA viavia other network

web.com SJMA web hosting

Contact InfoChris AlexanderManager of Interactive Technology San Jose Museum of Artemail: calexander@sjmusart.orgwebsite: www.chris-alexander.com

Slided available at: www.slideshare.net/cmalexander

iPod Touch/iPhone tour video at: www.vimeo.com/1487144

Video iPod in Notes-Only Mode: www.vimeo.com/363779

San Jose Museum of Art: getting it done