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Taps.by Reckon understands who you are, where you are and what you like to recommend you things you should discover.
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An integrated personalisation suite.
Content personalisation on-the-fly
Automatic news ingestion - as they break.
Works without user sign-in.
User context is calculated on-the-fly for personalisation.
Easy integration.
Powerful analytics.
Real-time automatic news ingestion
• Stories are ingested automatically as they break. No integration required.
• All stories are indexed, sorted by topics, grouped by incidents, ranked according to context and are available in near-real-time.
• External sources can be linked and stories are ingested from these sources as they break.
Customisable user login
• Deep integration with Facebook, Twitter and custom site login.
• Publisher’s Facebook / Twitter app integration. Fully customisable.
• Works with / without cookies. Users are tracked using multiple
proprietary methods.
Powerful Analytics Dashboard
• Editorial intelligence on the most read stories, topics and
demographic information.
• Publishers can use this information to publish more stories around an
event, story or topic that pique readers’ interest at the moment.
• Intelligent correlations to drive engagement.
• Real-time A/B testing.
Newsletters
• Setup automatic sending of newsletters to readers individually
personalised to their tastes.
• Intelligent advertising integration personalised to the reader.
• Readers directly control the frequency of newsletters and targeting.
• Integration with custom email providers including Mailchimp, Mandrill,
etc.
• In-depth analytics.
Push messaging and news alerts
• Push messaging integration including Safari native notifications for
Mac OSX, Google Cloud Messaging and Apple Push Messaging
Service.
• Deep integration with Twitter for Direct Messaging of alerts.
• All alerts are personalised to the reader that receives it.
• In-depth analytics.
Direct-to-user messaging
• Publishers can select a group of readers across devices that match a
certain criteria to message them directly, in real-time.
• Ad-network integration.
Social Integration
• Automatic sharing.
• Analytics.
• Breaking news support.
• Re-targeting.
Technology
• Fault-tolerant, cloud-based and distributed.
• Built upon SAP HANA for lightening fast performance.
• Built-in redundancy.
• Machine learning and proprietary natural language processing engine
that indexes, analyses and targets news stories and user data in real-
time.