THE RISE OF BUSINESS GRADE BRITAIN

HOW MODERN DATA CENTRES ARE PROVIDING MAJOR ADVANTAGES FOR BIGGER BUSINESSESDAVE MULLENDERHEAD OF NETWORK SERVICES

• Challenges with dataroom ownership• The TalkTalk approach to datacentres• What our customers are up to• Debate

AGENDA

“It is not the strongest of the species that survives, nor the most intelligent.It’s the one that is the most adaptable to change” – Charles Darwin

Use Investment

• Business requirements spike but CAPEX investment is in blocks

CHALLENGES WITH DATAROOM OWNERSHIP

• Low occupancy datarooms can be inefficient• Asset depreciation• Changing densities and requirements• Regulatory change and technology lock-in• Cost and importance of reliable connectivity

CHALLENGES WITH DATAROOM OWNERSHIP

Over a 10 year room lifespan a 20 rack room can “waste” over £0.5M in power charges

Racks kW/Rack PUE 1.25 PUE 2.0 Annual Saving5 4 £21,900 £35,040 £13,140

20 4 £87,600 £140,160 £52,560100 4 £438,000 £700,800 £262,800

5 8 £43,800 £70,080 £26,28020 8 £175,200 £280,320 £105,120

100 8 £876,000 £1,401,600 £525,600

WHAT’S THE ACTUAL COST OF EFFICIENCY?

How much does it cost to power a rack per year?

THE RISE OF BUSINESS GRADE BRITAIN

THE TALKTALK APPROACH

Power

•Power•Site•Generators•UPS•Switch Gear

Cooling

•Cooling•Density•Exterior Space•Power

Space

•Space•Cooling space•Rack space•Security

WHAT’S REQUIRED FROM A MODERN DATACENTRE

Power

• Power

• 110MVA power available

• Transformers per module

• Generators & UPS per module

Cooling

• Cooling

• Cool what’s needed

• Adiabatic cooling

• Modular design allows flexibility

Space

• Space

• 14Hectares of space

• Campus configuration

• Multiple datacentres

THE TALKTALK APPROACH

• Traffic stays on-net

• Qos/Queueing and prioritisation

• Reduced need for interconnects

• Direct access to our core services, e.g. TDM voice and SIP

• Simplify network design

LLU exchange

Planned LLU exchange

Nodes

20Gbps rings

800Gbps rings

1.6Tbps rings

AT THE CORE OF OUR NETWORK

AND OUR CUSTOMERS

THE RISE OF BUSINESS GRADE BRITAIN

CUSTOMER DEPLOYMENTS

£

REMOTE USERS

OFFICE SITE

OFFICE SITE

VOICE SERVICES

APP DELIVERY

£VOICE SERVICES

INTERNET-BASED IPSEC VPN

INTERNET

£VOICE SERVICES

£VOICE SERVICES

HEAD OFFICE

£

REMOTE USERS

OFFICE SITE

OFFICE SITE

VOICE SERVICES

APP DELIVERY

MPLS WAN

MPLS BASED NETWORK

£VOICE SERVICES

HEAD OFFICE

VOICE SERVICES

REMOTE USERS

OFFICE SITE

OFFICE SITE

APP DELIVERY

CLOUD BASED DELIVERY ACROSS MPLS

HEAD OFFICE

MPLS WAN

• Reduce application delivery costs without re-engineering

• Reduce Capex investment• Easy implementation• Scalability• End to End QoS to ensure services are reliable• Simplified assurance model• Significantly increased reliability/availability

WHY BRING SERVICES INTO ‘THE CLOUD’

THANK YOU

• Is “Green” purely a marketing message– Do we think Green credentials are important to our

customers?– Do people currently using Green credentials in the

sales process?– Can Green have a positive financial impact– Do we believe CRC “tax” initiatives will become more

onerous on UK business in the future?

Discussion/Debate 1DISCUSSION/DEBATE 1

• Is Public Cloud the solution– What are we using public cloud for today?– What issues have been experienced?– Is integration into existing environments easy– Is always being on the latest software a blessing or a

curse?– Do solutions currently provide business grade

assurance?

DISCUSSION/DEBATE 2