Upload
ibelievedublin
View
39
Download
0
Tags:
Embed Size (px)
Citation preview
talksport.com
600,000 Irish Impressions/47,000 unique Irish users
‘The largest broadcaster of football matches and content in the world!’
talksport’s CURRENT FOOTBALL SCHUEDULE
64 GAMES PER SEASON SATURDAY 5.30PM KO
SUNDAY 1.30PM KO
COMMERCIALLY EXCLUSIVE LIVE
COMMENTARY OF TELEVISED GAMES IN THE
UK & COMMENTARY GLOBALLY
LIVE COMMENTARIES FROM EACH ROUND AND
THE FINAL
COMMERCIALLY EXCLUSIVE COVERAGE OF
ENGLAND HOME FRIENDLY MATCHES
LIVE COMMENTARY FROM GAMES PLAYED
BY THE ENGLISH TEAMS
LIVE COMMENTARY FROM ALL THE KEY
GAMES PLAYED BY THE ENGLISH TEAMS
COMMERCIALLY EXCLUSIVE LIVE
COMMENTARY FROM THE COMMUNITY SHIELD
MALE AUDIENCE DOMINATES
Male 95%
Female 5%
talkSPORT Male/Female User Split
Source: NetObserver Autumn Survey/RAJAR/IPSOS MEDIA/RSMB Q4 2011
25-44 Core audience
6%
19%
31% 32%
13%
15-24 25-34 35-44 45-54 55+
Age Profile
Source: NetObserver Autumn Survey/RAJAR/IPSOS MEDIA/RSMB Q4 2011
ABC1 Audience
Higher Management, 14%
Intermediate Management, 21%
Junior Management, 17%
48%
Career Position talkSPORT users hold
Source: NetObserver Autumn Survey/RAJAR/IPSOS MEDIA/RSMB Q4 2011
AFFLUENT USERS
Earn less than
€2,100 38%
Earn €2,000+
62%
talkSPORT USERS’ NET MONTHLY HOUSEHOLD INCOME
Source: NetObserver Autumn Survey (Base: respondents excluding “Do not know” and “Do not wish to answer”)
Family men
No Children 45%
1 Child 32%
2 Children 17%
3 Children + 6%
% of talkSPORT users with children
Source: NetObserver Autumn Survey
High levels of e-commerce
5%
9%
87%
Never
Yes, but not in last 12 months
In the last 6 months
% of talkSPORT listeners who shop online
% of users
Index
101
Index
147
Index
59
96%
Inde
x
104
Interests extends to purchasing
66%
51% 51% 47% 46%
42% 37%
32% 27%
14%
Where talkSPORT.co.uk users spend their money
Index
93
Index
82
Index
107 Index
157
Index
101 Index
114 Index
114 Index
89 Index
99
Index
135
talksport sits in the i-Believe Sports Channel
14 million Page Impressions and 925,000 Users
Example Advertiser : Setanta Sports Skin on talksport.com Oct 2013
Ad formats available
• Site Skins + HPTO
• Billboards: €10 cpm
• MPUS, Leaderboards, Skyscrapers: €6 cpm
• Digital Audio
Digital Audio
• Digital Audio
– 15” pre roll audio ads
– 30” in stream audio ads that kick in on digital once broadcast stream goes into ad break
• every time an ad is served it is served against an individual user as the listening is 1 to 1 but you still buy using CPM so in effect a thousand impacts
€4 cpm