Taking Your Retail Business Online ASD-IMA Spring 2014

Rick Wilson -‐ President -‐ Miva Merchant -‐ ASD/IMA March 2014 -‐ Las Vegas

Making the Move: Taking your Retail Business Online

7 Things You Need To Know To Succeed When You Expand Online• Running an online business is just like running another physical location!• The look and feel of your website is only 10% of an online business!• The other 90% is going to impact your success more than the top 10%!• Efficiency is the secret to your online success!• Websites should facilitate exceptional customer service!• Don’t wait until everything is seamlessly integrated before you launch!• Your customers assume and expect you’ll have an ecommerce website



Running an online business is just like running another physical location

• Don’t Assume Online Is Easy!

!!!!!!• Treat It Like You Would Opening Another Physical Location!

• If You Don’t Invest In Your Online Business, It Won’t Grow!

• Track Analytics The Way You Would Foot Traffic



Running an online business is just like running another physical location



The look and feel of your website is only 10% of an online business




• The Look and Feel is the “Easy Part”!

• But Don’t Take It For Granted!

• Hire A Professional Graphic Designer With Web Design Experience!

• Responsive/Mobile Is Vital!

• Mobile Requires Prioritization!

• Help Customers Find The Information They Want!

• Mobile Isn’t Just For Young People!

• Look For “Twitter Bootstrap Themes” To Build Upon









The look and feel of your website is only 10% of an online business• Speed Kills (At Least Slow Speed Does)






The other 90% is going to impact your success more than the top 10%



The other 90% is going to impact your success more than the top 10%• Order Processing!

• Accounting!• Fulfillment!• Customer Service!• Returns!• Reconciliation!

• Inventory Management!• Shipment Optimization!• Customer Relationship Management (CRM)!• Enterprise Resource Planning (ERP)!• Product Feeds (Google Shopping, Bing Shopping, Comparison Shopping Engines)!• Sales Tax Management!• Web Hosting (Uptime, Speed, Backups, Support)









Efficiency is the secret to your online success

• Selling Online Is Often An Inverse Experience Compared To Offline Retailing!

• Product Descriptions!

• Great Photography!

• How To Guides!

• Interactivity!

• Fulfillment Expectations!

• Make It Easy To Contact You!

• Make It Easier NOT To Contact You!









Efficiency is the secret to your online success

Automate Everything You Can!



Websites should facilitate exceptional customer service



Websites should facilitate exceptional customer service



Don’t wait until everything is seamlessly integrated before you launch

• There’s No Such Thing As “Perfect” Inventory!

• Real Time Usually Isn’t Necessary (For Everything)!

• Focus On The 90% Solution!

• Launch, Observe, Evaluate, Iterate, Repeat



Your customers assume and expect you’ll have an ecommerce website





Thank You @RickMiva

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Taking Your Retail Business Online ASD-IMA Spring 2014