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TAKING SOCIAL MEDIA TO THE
NEXT LEVEL
Governor's Conference on Service & VolunteerismOctober 12, 2011
Presented by: Andrew Hoffman
Tuesday, October 11, 2011
ANDREW HOFFMANExecutive Director at NeighborLink Fort Wayne & NeighborLink Network
Adjunct Professor at Huntington University
Nonprofit Communication & Social Media Consultant
Community Engagement Strategist & Champion
Tuesday, October 11, 2011
www.NLFW.orgTuesday, October 11, 2011
st. louis
Tuesday, October 11, 2011
WHO ARE YOU &WHY THIS SESSION ?
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START WITH THE
BASICS
A B CTuesday, October 11, 2011
JUST A SET OF COMMUNICATION TOOLS
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IT STARTS WITH A SOLID FOUNDATION
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PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function
WHAT MAKES A GREAT FOUNDATION?
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SOCIAL MEDIA MANAGEMENT
Text
http://kelly.cybr.org/archives/2009/03/25/the-switchboard/
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SOCIAL FEED MANAGERS
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GOOGLE - MONITORING TOOLS
GOOGLE ALERTS
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GOOGLE - MONITORING TOOLS
GOOGLE READER
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GOOGLE - MONITORING TOOLS
GOOGLE ANALYTICS
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SOCIAL SHARING
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MICHAEL HYATT
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MICHAEL HYATT
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CASE FOUNDATION
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VIDEO INTEGRATION
CASE FOUNDATION
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CASE FOUNDATION
SOCIAL MEDIA STREAMSINTEGRATION
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SOCIAL NETWORK INTEGRATION
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VOLUNTEER MATCH
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NLFW
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EMAIL MARKETING
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EMAIL TOOLS
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EMAIL TOOL FEATURES
EVENT MANAGEMENT
SURVEYS
SOCIAL MEDIA INTEGRATION
ONLINE PAYMENT INTEGRATION
TRACKING
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VIDEO
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VIDEO
48hrs OF VIDEO UPLOADED EVERY DAY
OVER 3 BILLION VIEWS EVERY DAY
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STORY MATTERS
http://www.flickr.com/photos/meomi/3059512473/
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CHARITY: Waterhttp://www.flickr.com/photos/meomi/3059512473/
$665k Raised So Far
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MOBILE WEB & APP DEVELOPMENT
Texting: http://www.flickr.com/photos/19779889@N00/4728235802/sizes/l/
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MOBILE WEBSITE
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MOBILE APPS
Found at Mashable.com
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DIGITAL FUNDRAISING
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Kiva Lenders
Million in Loans
Repayment Rate
625,271$244
98.86%
CROWD-FUNDINGKIVA.ORG
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CROWD-FUNDINGSMALLCANBEBIG.ORG
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TEXTING CAMPAIGNRED CROSS
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DONATION APPSQUARE
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THE CLOUD
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GOOGLE DOCUMENTS
ONE OF THE EASIEST COLLABORATION TOOLS FOR TRADITIONAL OFFICE RELATED TASKS.
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GOOGLE+
HANGOUTS GIVE YOU ONE OF THE EASIEST WAYS TO HAVE GROUP VIDEO CONFERENCING
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DROPBOX
ONLINE FILE STORAGE AND SHARING
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COULD INVESTMENTS IN TECHNOLOGY AND WEB DEVELOPMENT
OFFSET OPERATIONAL COSTS?
$$$Tuesday, October 11, 2011
LETS GET PRACTICAL
Questions & Group Think
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Andrew-Hoffman.com
NeighborLink Fort Wayne
260.710.7611
Presentation At:www.Slideshare.net/AndrewDewey
Thank You!
Tuesday, October 11, 2011
