CUSTOMERTAHOE PARTNERS | VIEW POINTS

ENGAGEMENT

SMARTPHONES AND TABLETSACCOUNT FOR MORE THAN

%20 OF ALL U.S.INTERNET USE

- According to Gartner

- According to Gartner

TO BEAT PC SALES BY END OF 2013

TABLETSARE ON PACE

AND NOW REWARD HIGH-QUALITYCONTENT & DESIGN

SEARCH ENGINES HAVE CHANGED

POINTCLICKTAPSWIPEWAVESPEAKTHE INTERNETHAS CHANGED

TO DRIVEMORETRAFFIC,ENGAGEANDCONVERTYOUR WEBSITEMUST CHANGE

USER EXPERIENCEVIEW POINTS

EQUALS SEO

The new SEO Strategy is aboutimproving user experience.

Key metrics to track:

1. Reduced Bounce Rate2. Time on Site3. Pages per Visit4. Content Shares/Creation5. Return Visits/Frequency

To increase SEO Performance,work on these key areas.

SIMPLIFIED NAVIGATIONORIGINAL CONTENTRICH MEDIA & VIDEORESPONSIVE WEB DESIGN

RESPONSIVEVIEW POINTS

WEB DESIGN

Responsive Design optimizes aweb presentation across devices.

However, there’s no ‘Easy Button’ for getting it right.

It requires an investment of craftsmanship and quality assurance testing.

Invest in understanding your optionsand best-practices.

1. Design for mobile-first.2. Simplify menus, page elements, copy.3. Optimize for speed.4. Tailor to your customers point-of-need— from desktop to tablet to phone.

CONTENTVIEW POINTS

MARKETING

ORIGINALVISUALREAL TIMESHARE-WORTHYMOBILE FRIENDLYCONTENTDRIVES TRAFFIC

DON’T JUST CREATE CONTENT,

DESIGN IT1. Aesthetic design is the first indicator of quality.

2. Rich content performs better than text— visuals, infographics, and video.

3. Invest in original photography.

DESIGNCONTENTTECHNOLOGYDIGITAL STRATEGY

BRING IT ALL TOGETHER

Short bits of knowledge, by our friendly marketing experts.

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