1.5 billion

75 billion

1 million 1 million

Mobile app users

Downloads per year

Apps on Apple Apps on Google Play

6.8 billion

subscriptions worldwide

1.5 billion Mobile app users

?

1/5 mobile

subscribers use apps

Addressed by the current apps

How to Address ? 4 5

More local applications

1/3

90%

86%

mobile search is Local

of the apps are used for local information

made purchase decisions based on the information

Simplified Payments

Mobile account

Mobile wallets

How to Address ? 4 5

33 11

apps installed on average

paid apps installed on average

Australia

Source : Google - Mobile Planet Smartphone Research

33 8

USA

apps installed on average

paid apps installed on average

Source : Google - Mobile Planet Smartphone Research

17 4

China

apps installed on average

paid apps installed on average

Source : Google - Mobile Planet Smartphone Research

26 2

India

apps installed on average

paid apps installed on average

Source : Google - Mobile Planet Smartphone Research

20 33

10 3

Developed Countries

Emerging Markets

apps installed on average

paid apps installed on average

How to Address ? 4 5

Network APIs

13 million API calls per day

12 million API calls per MONTH

5 million API calls per day

500+ million users

540+ million users

7+ million subscribers

Impressive app usage stats

60 million API calls per month

100 million API calls per month

25 million API calls per month

Putting the numbers into context

15 million subscribers

60 million subscribers

40 million subscribers

Service consumer

Platform operator

hSenid Mobile

Developer community

Content provider

UNCTAD Report features App zone 1st Local App Store with Etisalat Sri Lanka

App zone

Click here to view the video that was played

http://www.youtube.com/watch?v=nW2C-lXYd1U

4

Critical Success Factors

A Folk Story

Use your own strengths

1

Use your Network Assets as strengths

messaging

Location

Voice

USSD

Database/ Info

Security / Loyalty

1

Unlike handset manufacturers

1

Mash up apps using Network APIs

Voice

SMS

USSD

LBS

Unlike handset manufacturers

1

Let your consumers use the mobile account to pay

Voice

SMS

USSD

Unlike handset manufacturers

1

Give your consumers a choice of experience

Unlike handset manufacturers

Need for an end-to-end

platform

2

Download SDKs

Programming

Test using simulators

Provisioning

Hosting Test Live

Analytics

Publish App Store

Marketing

App Lifecycle

2

Make everything self-service

3

Download SDKs

Programming

Test using simulators

Provisioning

Hosting Test Live

Analytics

Publish App Store

Marketing

Self Service App

Lifecycle

3

Vendor’s role going beyond platform

4

Skill set to connect with Developers

to build successful developer communities

4

Keep an ear out for feedback

and evolve the platform

4

Bringing global experience

which includes Practical Domain experience

and learning

4

4

Critical Success Factors 1. Use your own strengths

3. Make all features self-care

2. Need for an End-to-End Platform

4. Vendor’s role going beyond

Population 20 million

Subscribers 6-7 million

Proven Case Study

12 years

85 apps

12 months

1200+ apps

Thank You

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