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Presented to the Cleveland AMA chapter on February 28, 2011
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Presented by Scott Chapin
iPad Marketing
iPad Marketing
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TABLET MARKET TODAY
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Tablet Overview
• Apple shipped 15 million iPads in 2010 and expects to ship 40 million in 2011
• Pew Research Center reports that 29% of all cell phone owners have downloaded apps
• 200,000 Android, 350,000 iPhone and 60,000 iPad apps are in their digital stores
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Phone vs. Tablet
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Broadening tablet market• 20+ mobile-OS tablets in the market– Apple, Archos, Motorola, Samsung, etc.
• 80 Android devices were announced or demoed at CES last month– Cisco, RIM, Toshiba, ViewSonic, HP, ASUS, etc.
• Almost every phone or screen manufacturer has rumored to be building a tablet
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MARKETING ON IPADS
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Sales/Demonstration
• Digital Catalog• Product
Demonstration• Facility Overview• One-on-One
Presentation Support
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Data Collection
• Patient Intake• Guest Checkout• Materials/
Information Request
• Tradeshow booth check-in
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Digital Payment/Finance
• Point-of-interest financing
• Portable point-of-sale terminal
• Mobile banking• On-the-go trading
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Training/Recruiting
• Mobile terminal to training center
• Simulation and virtual training
• eLearning
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Kiosk / Self-Running
• Exhibit/Company information
• Portable engagement tool
• Self-guided tour
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Marketing/Advertising
• Interactive Games• Engaging Product
Interactions• Mobile Utility
Sponsorship
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DEVELOPING A TABLET STRATEGY
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Too Many Options
• Smartphone vs. Tablet
• iOS vs. Android (vs. QNX vs. Windows)
• 7 inch vs. 10 inch
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Who Owns Tablets
IT
MarketingSales
Communications
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Where to start
• Think holistically
• Take inventory of all your digital assets
• Incorporate IT and legal in your conversations
• Consider how tech savvy your customer is
• Invest in flexible and reusable solutions
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For more information about mobile marketing, please contact:
Scott ChapinMobile [email protected]
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