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Tableau Your Data Roadshow speech delivered at Nike HQ the morning of February 12, 2014 for DAMA Portland.
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Dan Murray
Director of BI Services
InterWorks, Inc.
February 11, 2014
Portland DAMA
Your Mission & Mine…
Topics
• The DataViz Market/Players
• The data flood
• The Economics
• Deployment strategies
• Building effective dashboards
Data Visualization Market
Players
• Qliktech - Qlikview
• Tibco – Spotfire
• Tableau Software
Tableau trounces estimates
93% license growth
Tableau's (DATA) Q4 revenue and EPS ($81.5M and $0.20) respectively
beat consensus forecasts by $14.5M and $0.20. Y/Y revenue growth
accelerated to 95% from Q3's 90%.
The upstart added 1,800+ customers and closed 179 $100K+
Rival QLIK +1.3% AH. The company reports on Feb. 20.
Tableau's license numbers stands in stark contrast to the Y/Y license
revenue decline rival Tibco (TIBX) reported for its Spotfire analytics
platform for the November quarter.
The Data Flood
• Volume
• Velocity
• Variety
Order of Magnitude
Sources: Wikipedia, Wired Magazine
The NSA is watching
• Internet Searches
• Websites visited
• Emails sent & received
• Social Media activity
• Blogging activity
• Videos watched/uploaded
• Photos viewed/uploaded
• Cell phone GPS data
• Cell phone Apps downloaded
• Phone call records
• Text messages sent/received
• Skype video calls
• Online purchases/transactions
• Credit card transactions
• Financial information
• Legal documents
• Travel documents
• Health records
• Cable TV shows watched
• Commuter toll records
• Bus and subway passes
• Facial recognition data
• Arrest records
• Drivers license data
• And more….
http://nsa.gov1.info/data/index.html#dataSource:
Digital Data 2014
693,804,614,557,503,694,411Year-to-date through 2/11/2014 (5::35AM PST)
693.804 Exabytes
0.693 Zettabytes
Source: EMC Worldwide Information Growth Ticker (power by IDC Research)
New 1-TB Drives Needed
693,804,615
$1.98 billion
Storage is keeping pace.
Variety
• Relational Databases
• Non-relational Databases
• Grid/cache storage
Over 190 commercial and open source options available.
“New Digital Universe
Study Reveals Big Data
Gap: Less Than 1% of
World’s Data is Analyzed.”
http://www.emc.com/about/news/press/2012/20121211-01.htmSource: IDC
Part of the Answer
Tableau
Software
Demonstration
The Economics
•Easy to learn
•Supplements existing systems
•Enables self-service
I learned…
Everyone
needs
Tableau
3,000 hours
$450,000
Savings
Answer Part II
Your skill &
Knowledge
Security
• Data Governance
• Control
• Freedom
Lessons Learned
•Start quickly
•Spreadsheets work
•Fast payback
Pick something
you can finish
in < 4 weeks
Don’t do what your
boss asks you to do…
Make something
better…
Getting Buy-in
Move quickly
Make a compelling story
Show something they haven’t seen
Deployment Strategies
Consider
organizational
culture
Mostly organic growth with
a common company
culture.
Cisco Systems
Growth through acquisition
with a variety of company
cultures.
• Centrally controlled
• Center of excellence
• Rapid expansion
Cisco Systems
• Central funding
• Decentralized control
• Natural adoption
Both successful
Building
Effective
Dashboards
They fit in the available space
Load quickly
Are easy to use & understand
Effective means
Cascading Design
A live example
..using the Coffee Chain data..
