Sxsw 2012 part 2

Lessons from SXSW Interactive 2012

Engineering Serendipity— “What we have been doing with Radar is finding a way for

people to use the app really without having to actually use

it,” says Crowley.

http://www.youtube.com/watch?v=nTWa7Ss9HF4



— Search engines acting like near intelligent agents quietly but continuously collecting written & spoken word information, and proactively supplying relevant contextual information

Ambient technology


— PersonalGet your hands dirty

—BusinessMake your staff get their hands dirtyA watching brief (for now)

TO DO LIST


Big Data & “The End of Privacy”



1993


1993

2012



— The bit we’re interested in today:

— Data sets also grow in size because they are

increasingly being gathered by ubiquitous

information-sensing mobile devices, aerial

sensory technologies, software logs,

cameras, microphones, RFID readers, and

wireless sensor networks

WTF is ‘Big Data’?


—data will grow by 50 times by 2020, driven in large part by more embedded systems

IDC Study

http://www.computerworld.com/s/article/9217988/World_s_data_will_grow_by_50X_in_next_decade_IDC_study_predicts


An aside: third party cookies on my laptop


— Historically, as small tribes of hunter and gatherers we had

no concept of privacy. Then, as we became rooted in

towns and villages, we continued to live primarily in the

public square where everyone “knew our business.” With

industrialization and the development of large dense urban

areas, privacy was possible for the more privileged

members of society and then, finally, for all of us. We have

come full circle. Again, we live our lives in a public,

although now digital, square…

Terence Craig,

CEO and CTO of PatternBuilders, a big data analytics companies

The End of Privacy?

http://www.goodreads.com/work/quotes/18020295

http://www.goodreads.com/work/quotes/18020295


— "every year, for the foreseeable future, the amount of information you share on the Web will double.“

Zuckerberg’s Law and Facebook’s $100B Privacy Dilemma


Imagine how much better search would be if we added… you.

Larry Page, April 2012


— PersonalGet informedWhat do you get for free and why?What’s a cookie? Maybe download the plug-inCheck out an app like Geoloqi

— BusinessHow does data relate to our core service offering?What data DO we handle for clientsWhat data COULD we handleGET ACCREDITED – Data Seal

TO DO LIST


The Great Tech War


—Devices—Mobile operating systems— Social—Online advertising—Connected TV—Commerce

War on many fronts


— The “old” Internet is shrinking, and being replaced by walled

gardens over which Google’s crawlers can’t climb.

John Battelle

— "Every time somebody puts a magazine on a phone

[via a native app] now ...we lose a whole lot of

information to the general public discourse – I can't

link to it, so I can't tweet it, I can't discuss it, I can't

like it, I can't hate it.“

Tim Berners-Lee

Open Web vs Walled Gardens

http://battellemedia.com/about-john


— The most challenging problem

we have right now is discovery

of video... we need to solve

discovery on YouTube and

social is a natural enabler“ –

David Lawee, VP M&A,

Google

Strategic Acquisition(s?)


— PersonalToo late, they already own you

— BusinessRevisit the first ‘to do list’, highlight and underline MAKING MONEY FROM MOBILEMobile optimised web contentMobile SearchNative vs non-Native AppsBrand utility

TO DO LIST


Tyranny of the screen




http://www.youtube.com/watch?feature=player_embedded&v=x70ZKwlC1Es



http://www.youtube.com/watch?v=Vb2uojqKvFM&feature=related


http://www.youtube.com/watch?v=Ma8NbpCvSwo&feature=related


Voice & Gesture

AND ROBOTS


Source: Stanford HCI Group


Source: Stanford HCI Group



http://www.youtube.com/watch?NR=1&feature=endscreen&v=7kctOHnrvuM


TO DO LIST

Thank you


—Miro’s Uncanny Valley— Jimmy and the Gin & Tonic

Test— Free will is an illusion

Technology

Sxsw 2012 part 2