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ABOUT ME
I’m an independent designer and work with design studios around the country as well as with my own clients.
I live in Chicago, IL.
I’m also co-founder and Creative Director for Gapers Block, a site that’s all Chicago, all the time.
MCHICAGO
CITY OF BROAD SHOULDERS & HUMBLE DREAMS
WEIGHTSHIFT.COM NZRN.COM
ABOUT THIS PRESENTATION
ABOUT THIS PRESENTATION
CRITICAL THINKING.CONCEPTS.METHODS.
IDEAS.
YOU ALREADY HAVE THE TOOLKIT.
ABOUT THIS PRESENTATION
Tips and techniques fortify any designer’s toolkit but thinking critically about a design is as important as the tools and skills needed to produce it.
WHAT DOES IT MEAN?
WHAT DOES IT MEAN?
Ludwig Mies van der Rohe said:
“God is in the Details.”
WHAT DOES IT MEAN?
We say:
“Design is in the details.”
WHAT DOES IT MEAN?
“Design is in the details.”
We say it all the time. It’s a common phrase.
WHAT DOES IT MEAN?
The small parts make up the whole.
WHAT DOES IT MEAN?
Little things make a big difference.
WHAT DOES IT MEAN?
You are the sum of all parts.
WHAT DOES IT MEAN?
And so is design.
WHAT DOES IT MEAN?
Ludwig Mies van der Rohe also said:
“Less is more.”
WHAT DOES IT MEAN?
It means that:
We care. We listen.
We solve problems.We take pride in our work.
WHAT DOES IT LOOK LIKE?
WHAT DOES IT LOOK LIKE?
NOT THIS
DETAILS Men’s Lifestyle Magazine
WHAT DOES IT LOOK LIKE?
MICROSOFT WORD W/ ALL TOOLBARSJeff Attwood, Coding Horror
NOT THISEITHER
WHAT DOES IT LOOK LIKE?
PINCHCraig Berman
WHAT DOES IT LOOK LIKE?
Course 03: BEANSALINEA RestaurantGrant Achatz, Owner & Chef
WHAT DOES IT LOOK LIKE?
Course 05: SALSIFYALINEA RestaurantGrant Achatz, Owner & Chef
WHAT DOES IT LOOK LIKE?
Course 17: LAMBALINEA RestaurantGrant Achatz, Owner & Chef
WHAT DOES IT LOOK LIKE?
HALLOWEEN COSTUMEMyself as Lance Armstrong
WHAT DOES IT LOOK LIKE?
PROPOSED KIKKOMAN ADDavid Munson, Photographer
WHAT DOES IT LOOK LIKE?
HOTEL MAXSeattle
WHAT DOES IT LOOK LIKE?
UNIVERSAL CLEANERSKey West, Florida
WHAT DOES IT LOOK LIKE?
RAPHA SOFTSHELLRapha Cycling
WHAT DOES IT LOOK LIKE?
RAPHA SOFTSHELLRapha Cycling
WHAT DOES IT LOOK LIKE?
TRIAX VAPOR 300Nike
FOR DESIGNERS
A CHECKLIST & GUIDE
01 EXPERIMENT05 STEP IN, STEP OUT, STEP BACK: BALANCE
02 CHOICES 06 BE YOUR OWN CRITIC
03 STAY CONSISTENT07 COMPLEXITY IN SIMPLICITY: LESS IS MORE
04 COMPLETENESS08 OBSESSION IS HEALTHY
A CHECKLIST & GUIDE:
01 EXPERIMENT
02 CHOICES
03 STAY CONSISTENT
04 COMPLETENESS
05 STEP IN, STEP OUT, STEP BACK: BALANCE
06 BE YOUR OWN CRITIC
07 COMPLEXITY IN SIMPLICITY: LESS IS MORE
08 OBSESSION IS HEALTHY
AND FINALLY:
THOUGHTS, BREAKTHROUGHS &
REVELATIONS
QUESTIONS&
ANSWERS
THANKS
