Embed Size (px)
DESCRIPTION
A social media usage study of Sweet Nirvana, a fine dining European Restaurant in Hyderabad, India by iGenero.
Citation preview
@igenero
http://facebook.com/igenero
SWEET NIRVANAA SOCIAL MEDIA CASE STUDY
ABOUT SWEET NIRVANA
•Sweet Nirvana is an exclusive fine dining restaurant located in Hyderabad. •Specializing in European cuisine & desserts, its delicious food & its idyllic open air ambience.•Added Patisserie to the restaurant.•Winner of Burrp! Best place for dessert consecutively for two years.
WHY SOCIAL MEDIA
• To engage the younger generation of Hyderabad active on various social media platforms.
• To gain online visibility & mileage.• To optimize their newly published website for
search engines.• To engage & generate first hand reviews of the
restaurant.• To generate more business.
• Mid-Upper class families.• Corporate employees.• Kitty party clubs, women's club etc. • People who wouldn’t mind trying different
cuisines.• NRI’s and foreigners.
TARGET AUDIENCE
WHAT DID WE DO
• Online PR for the restaurant giving out press releases.
• Social Media accounts on various platforms to engage the customer.
• Presence established on online directories.• Active participation in discussion forums.
PLAN OF ACTION
• Identified and analyzed the target audience.• Studied of the present status of the client.• Content Strategy.• Execution of the Social Media Strategy.
STATISTICSPlatform Reach Result
Google Top 10 search results for the restaurant
Traffic driven to website and other online properties
Social Networking Sites
Reached out 5 sites 10,000+ connections
Video Sites Uploaded videos to 27 sites
5000+views
Forums 5 20,000+
Status - Active
OFFLINE IMPACT
• Significant increase in footfalls at the restaurant.• Most customers within the age group of 18- 25
had heard about the restaurant through Facebook.
• Significant increase in regulars – in the young age bracket.
• Customers have turned to the Facebook page as a medium to communicate with the restaurant.
• Online ordering through Facebook Page.
http://www.igenero.com
@igenero
http://facebook.com/igenero
