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SWEDEN.SE AND PROMOTING SWEDEN USING WORDPRESS
Per Gårdehall, The Swedish InstituteKrakow, September 12, 2015
Sweden in the world
SWEDEN
DENMARK
NORWAYFINLAND
ICELAND
Is a strong global image of a country important?
Sweden’s reputationSweden.se and promoting Sweden using WordPress > Sweden’s reputation
What is sweden.se?• The offical gateway launched in 2002• Joint project involving the Council for the Promotion of Sweden• Sweden’s official digital platform and source for facts about
Sweden• An efficient way of reaching out and an important strategic tool• A summary of what Sweden has to offer and how to find out more
Sweden.se and promoting Sweden using WordPress > What is sweden.se?
Revamped in 2013 - wish list• Relevant content• Great imagery• Open Source (of course!)• Responsive design• Forefront of digital communications• Facts presented in an interesting way• Fast and global access
Sweden.se and promoting Sweden using WordPress > Revamped in 2013 – wish list
A new identity• One identity fits all• International communication• Yellow/blue and a symbol?
Sweden.se and promoting Sweden using WordPress > A new identity
Sweden.se and promoting Sweden using WordPress > The flag – a recognizable symbol
• The flag - a recognizable symbol
Sweden.se and promoting Sweden using WordPress > A new identity
• The primary typeface is Sweden Sans – a classic and timeless typeface that can be used in both digital and analogue formats
The actual site• Launched in November 2013• The CMS is WordPress (Open Source)• Flat design with tags instead of menus• Responsive design - working on all platforms• Fast global hosting in the cloud• Unite the official Swedish organizations promotiong Sweden
abroad
Sweden.se and promoting Sweden using WordPress > The actual site
And here it is…Sweden.se and promoting Sweden using WordPress > And here it is…
Content• Stories• Fact sheets• Quick facts• Images
Sweden.se and promoting Sweden using WordPress > Content
Sweden in social media• Facebook• Google+• Twitter• YouTube/Vimeo
Sweden.se and promoting Sweden using WordPress > Sweden in socal media
3 million followers in total!
Other languages?Sweden.se and promoting Sweden using WordPress – Other languages?
• In Chinese – sweden.cn – new version summer 2015
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• In Russian and Arabic – new versions 2016
Sweden.cn identity• Reuse the sweden.se identity• Translate existing content• Reuse images from Imagebank Sweden• Responsive design means flat design• Iterative process – the sweden.se setup will work• Team mainly based in Sweden
Sweden.se and promoting Sweden using WordPress – Sweden.cn identity
Internet in China• 700 million Internet users• 80% use smartphones!• New platforms:
• Twitter – Weibo• Facebook – WeChat• YouTube – Yoku• Google - Baidu
What’s next for sweden.se?• Infographics• Custom made storytelling• Use films in storytelling• Gamification• World Wide Web and beyond?
Sweden.se and promoting Sweden using WordPress > What’s next for sweden.se?
WordPress - the right choice?Sweden.se and promoting Sweden using WordPress > Word – the right coice?
Yes!
Why WordPress?• Easy, intuitive and fun to use for editors• Open Source• Affordable• Development and plugins• Simplicity and SEO friendly
MORE INFORMATION:• [email protected]• sweden.se / sweden.cn / ar.sweden.cn• si.se• curatorsofsweden.com / @sweden
PHOTO CREDITSPage 3 – Staffan Widstrand, Sonia Jansson and Lena Granefelt
/ imagebank.sweden.seCreative Commons / Flickr
Page 5 – Photo of ABBA © ABBA The Museum Photo of Olof Palme by Hans Hemlin
Carl Klingberg Lead developer
Linus Wallen Project manager
About Fröjd agency
- Full service web agency
- Active since: 2006
- 18 employees and growing
- Location: Stockholm with a sister agency in St. Petersburg
We are:
- Full stack developers
- Tech-savvy art directors
- Project managers with technical background
- Platform independent
- Wordpress 45%
- EPiServer 25%
- Django 15%
- Node.JS 5%
- Drupal 5%
- Other 5%
Sweden.se challenges:
- Create customized articles.
- Group articles like chapters.
- Embed facts into the articles.
- Implement fully customized content within the solution.
- Advanced search.
- High performance through out the world.
Working with WP and big projects:
- Take your time to plan the architecture before the developing starts.
- Use a common standard for CSS, php and commenting, both within the project and when versioning.
- Control your architecture and your plugins.
- Control your architecture and your plugins!!!
- Control your architecture and your plugins!!!
- No seriously… control your architecture and your plugins!!!
Our plugin checklist:
1. Is it version controlled and stable?
2. Is there a vivid community around it?
3. Does it have a track record?
4. Is it adding extra database queries?
5. Is it performing remote requests?
6. Is it loading A LOT of script and styles on every page?
7. Does it perform complex operations?
8. Does it do one thing, or fifty?
Article Segments:
Building Articles:
Content control:
Collections:
Quick facts about Sweden:
Customized content:
Sorting:
Performance globally:
Thank you for listening!
Linus Wallen / Project manager +46 735 23 25 26 [email protected]
LinkedIn: /linuswallen
Fröjd Interactive Adolf Fredriks Kyrkogata 12 111 37 Stockholm Sweden
Contact Office Links
Twitter (Agency): @FrojdAgency Twitter (Tech): @Frojd_labs www.frojd.se
