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Sue Fidler - 10 top tips for Social Networking
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Socialnomics09 http://www.youtube.com/watch?v=sIFYPQjYhv8
Making the most of social media: ten top tips
Sue Fidler
[email protected] 350285
www.suefidler.comwww.chaeityemail.comwww.charitybuzz.net
www.facebook.com/sue.fidlertwitter.com/SueFidlertwitter.com/CharityeMail
1) think about your audience - where are they?
% of total minutes spent on email and facebook by age
http://blog.nielsen.com
http://www.andersonanalytics.com/
2) be there- and get found
THINK – about the username
THINK – about the URL
RESEARCH – what other people have taken
STAND OUT – be clear you are the official brand
CONTACT – other groups and ask them to join you
Sue Fidler
3) Be appropriate
4) repurpose and repeat content
5) learn the etiquette…and earn their trust
http://wwwghttp://www
http://wwwghttp://www
1. Tell people who you are. 2. Choose your best picture.3. Don’t setup a profile on every network. 4. Own your subject. 5. Don’t be fake.6. Be Available. 7. Be Transparent.8. Write for the web.
http://mashable.com
6) use your website a base.. to sign up, donate etc
7) use social media as a toolto spread the word
8) Be friendly
Write as a person
Talk to people as friends
Less formal than “corporate style”
Build a relationship
Personalise where possible
9) Keep it fresh
10) always respond – to messages, tweets,
comments, mentions
• Monitor what people are talking about and use the group as a forum to express your organization’s stance on certain issues. They will usually respect and appreciate your authority.
• Respond to everyone, no matter what the question or issue. People love having an actual person to connect to from an organization, and two-way communication is what makes social networks so successful.
• Scour Networks for people that are interested in your cause or issue, and then personally message them. The viral aspect of getting one person involved who has hundreds of friends can be a huge payoff.
Sue Fidler
[email protected] 350285
www.suefidler.comwww.chaeityemail.comwww.charitybuzz.net
www.facebook.com/sue.fidlertwitter.com/SueFidlertwitter.com/CharityeMail
