Sudden Disaster: An Insight on Japan’s State of Emergency
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audio dial-in 1-323-417-4600 access code 252-945-626 note slides are currently available on the Everbridge blog blog.everbridge.com twitter.com/everbridge facebook.com/everbridgeinc youtube.com/user/everbridge
Sudden Disaster: An Insight on Japan’s State of Emergency
1. audio dial-in access code note1-323-417-4600 252-945-626
slides are currently available on the Everbridge blog
blog.everbridge.com twitter.com/everbridge
facebook.com/everbridgeinc youtube.com/user/everbridge
2. Sudden Disaster: An Insight onJapans State of
EmergencyRobert C. Chandler, Ph.D.Director, Nicholson School of
Communication
3. Note:Q&A slides are currently available to everyone on
blog.everbridge.com Use the Q&A function to submit your
questions. 3
4. AgendaPart 1: Presentation Crisis Within A Crisis
Effectiveness of Communication Considerations In Your PlanningPart
2: Q&A 4
5. Sudden Disaster: An Insight on Japans StateBracing for the
2010 of EmergencyHurricane Season Dr. Robert Chandler University of
Central Florida
6. A Picture Is Worth A Thousand Words
7. ...And Raises Questions How prepared are we? Could this
happen to us? Can we be better prepared? Whats next?
8. A Perspective From The PressNever has postwar Japan needed
strong,assertive leadership more and never has itsweak, rudderless
system of governing been soclearly exposed.Dearth of Candor From
Japans LeadershipKeith Bradsher ,William J. Broad, and Mark
McDonaldNew York TimesMarch 16, 2011
9. The Crisis Within A CrisisThe Evolution of Japans Sudden
Disaster 9.0-Magnitude earthquake shakes Japan Triggers tsunami
waves through Pacific Pressure generates nuclear activity amongst
plants Disaster impacts production of today, Supply chain of
tomorrow Concerns over food supply
10. The Crisis Within A CrisisThe Human Effect of Japans
Disaster Publics response to earthquake Growing number of homeless,
shelter-seekers Human exposure to radiation in oxygen Cold weather
& flooded areas Shortage in food & necessities Massive
death toll
11. The Crisis Within A CrisisLarge Scale Emergencies, And
Their Severity Cascading failures Needed messaging & Recovery
plans for multiple disasters Multiple dimensions, Different
communication needs
12. Effectiveness of CommunicationHigher Expectations Public
expects more from government agencies Transparency &
responsibility to communicate Communication through emergency
lifecycle Timely, relevant, targeted and understandable
communication
13. Effectiveness of CommunicationCritical Mass Notification,
Lack of Adoption J-Alert satellite-based notification serving Japan
Launched in February 2007, minimal testing Government initial goal;
by 2009, 80% coverage By 2011, only 36% will be covered
14. Effectiveness of CommunicationSharp Criticism Japanese
Government has shown Lack of Candor Desensitizing severity of
nuclear debacle Overall concern over slowness to sending supplies
to Northern Japan
15. Considerations In Your PlanningAdding Agility To Your
Response Plans Plan for on-going dialogue with the people we
protect Information needs change as crisis develops Utilize
multiple channels for specific areas of impact Train your
organization on how to & when to communicate
16. Considerations In Your PlanningPrepare for the Six-Stages
of a Crisis1. Warning2. Risk Assessment3. Response4. Management5.
Resolution6. Recovery
17. Considerations Going Forward All too frequently there is a
lack of adequate advance planning and preparedness to communicate
effective messages or even understanding that various types of
message options exist. Most leaders provide little training in what
to say that best protects their image or helps repair it when it
has been tarnished. 17
18. Crafting Your Message Communication activities involved in
responding to a reputation damaging crisis or emergency include
determining: Optimal timing Message or thematic priorities Specific
messages to be conveyed to the public and media Specific messages
to be conveyed to targeted individuals Source(s) of messages
Priorities for communication Optimal delivery channels 18
20. About Everbridge Leader in incident notification systems
Fast-growing global company with more than 1,000 clients in more
than 100 countries Serve the Global 2000, healthcare systems, state
and local government, federal government, military, financial
services firms, and universities 100% focused on incident
notification solutions that merge technology and expertise 20
21. Incident notification solutions addresscommon communication
challenges Communicate quickly, easily, and Reduce
miscommunications and efficiently with large numbers of control
rumors with accurate, people in minutes, not hours, making
consistent messages sure that the lines of communication are open
Satisfy regulatory requirements Receive feedback from your with
extensive and complete messages by using polling reporting of
communication attempts capabilities and two-way acknowledgements
from recipients Ensure two-way communications to get feedback from
message Deliver refined, prepared , timed receivers messages to
each pre-designated audience group, by scenario 21
22. Key evaluation criteria for anincident notification system
Experience and expertise Ease of use Ease of integration 22
23. Missed anything?Q&A Slides are currently available on
blog.everbridge.com Use the Q&A function to submit your
questions. 23
24. Tomorrows Session March 24, 2011 | 10:00am Pacific Time
Join Dr. Robert Chandler forCommunicating During the Six Stages of
a Crisis Register today! Visit www.everbridge.com
25. Visit Everbridge Booth 608Meet Dr. Chandler and be entered
Monday, March 28th 3:00pm 3:30pmto win a signed copy of his
latestbook Emergency Notification DRJs Spring World 2011 March
27-30 |Orlando, FL http://www.drj.com/springworld/conference Booth
| 608 Monday, March 28th 3:00pm -3:30pm 25
26. CommunicationContact information resources Upcoming
webinars: System Demo (April 5) www.everbridge.com/webinarsRobert
C. Chandler, Ph.D. White papers, literature, case
[email protected]
www.everbridge.com/resources1.407.823.2681 Follow us:
blog.everbridge.com twitter.com/everbridgeMarc Ladin
facebook.com/everbridgeinc
youtube.com/user/[email protected]
Reminder Everbridge Insights webinars qualify for Continuing
Education Activity Points (CEAPs) for DRII certifications. Visit
www.drii.org to register your credit. Item Number (Schedule II):
26.3 Activity Group: A 1 Point for each webinar