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Connecting our shelves with electronic content
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Cheryl Burnette, WebmasterHomewood Public Library
205.332.6631
Successfully Using QR Codes in LibrariesConnecting our shelves with electronic content
Video: How to use QR codes
www.cnet.com.au/how-to-use-qr-codes-339302140.htm
About QR (quick response) codes
• 2D barcodes originally created by Japanese company Denso-Wave in 1994 to keep inventory
• Because scanning requires less effort than typing a URL, QR codes are becoming mainstream
• In a nutshell, install a QR Reader on your phone, take a photo of the code, and be quickly directed from something physical to something digital!
A Few Stats
• 14 million US mobile phone users scanned QR codes or barcodes in June 2011…
• …mostly via newspapers, magazines and product packaging, both at home and in-store
• Barcodes that offer a discount or coupon, or allow the consumer to learn more about a product or service are the most popular
Mashable, August 2011
Get a free QR code readerDownload and install a QR code reader that is
compatible with your phone. Many are free, so there’s no need to purchase one: RedLaser, BeeTagg, NeoReader, and others.
QR codes are used to:• Connect to a mobile website• Watch a video• Send an SMS (text) message• Make a phone call• Embed contact info on a business card• Embed text (i.e. scavenger hunt)• Map an address• Send email
http://www.flickr.com/photos/23148333@N06/4947612409
Two rules for creating QR codes
1. If URL, must lead to a mobile optimized site
2. Use a URL shortener when possible to reduce the volume of data converted
http://bit.ly/oIKgRP
http://www.pla.org/ala/mgrps/divs/yalsa/booklistsawards/alexawards/alexawards.cfm
Create your own QR codes for free
kimtag.com/homewoodlibrary
• Easy setup/simple interface• Hub, or landing page, is mobile optimized• Stats are included• Links are editable! That’s dynamic!• can add your own logo and link icons• Large QR code is 595X595 pixels
Pros
• Only shortens URLs
Cons
Kimtag kimtag.com
Create your own QR codes for free Bitly bitly.com
• Recommend for single URLs only* (see Cons)• Sign in with Twitter or Facebook• Shorten and share links• Click Info Page to find your QR code & stats• Detailed stats
• *Bitly Bundles are NOT mobile optimized! Do not use the QR code that leads to the Bundle!• Bitly links are not editable• Only shortens URLs• Largest size QR code is 249X249 pixels
Pros
Cons
bitly.com/u/weknowbooksetc
Create your own QR codes for free invx invx.com
• Creates huge QR codes
• URLs• email • phone numbers • vCards • SMS
• No stats
Create your own QR codes for free Zxing zxing.appspot.com/generator (pronounced "zebra crossing")
• Quick
• Good for content other than URLs
•Largest code is 350X350 px
• No stats
Jules Verne’s classic Around the world in 80 days: The ubitour version guided by your mobile phone
http://youtu.be/OE5Ch4NnVu0
B r a i n s t o r m
Use QR codes to improve library services: Embed URLs that quickly connect to:
mobile library websitemobile catalog
dynamic search in a catalog (i.e. “writing graphic novels”)mobile databases (i.e. EBSCO)
library blogs that are mobile optimized (Blogger and Wordpress automatically convert their content into mobile versions)
virtual tour of
the library
instructional
videos on YouTube
mobile versions of
book suggestions or
read-alikes
place inside books and on shelves to lead to book trailers, mobile friendly blogs and author sites
SMS (text) for text reference services(Google Voice is a free text service)
contact information
(phone number and email)
create a scavenger hunt
Use QR codes to improve library services: Embed other information:
geo location/map of library
Giveaways or coupons(embed text or graphic)
http://www.flickr.com/photos/aculibrary/3011082552
http://www.flickr.com/photos/halfhollowhills/4504965499Uh-oh! Does not point to a mobile site!
http://www.flickr.com/photos/aculibrary/3011082552Warning! Does not point to a mobile site!
How to turn a regular book into an interactive book with QR Codeswww.technologybitsbytesnibbles.info/archives/5066
http://youtu.be/OwZH_aT0FGI
place code inside book
code points here
Other uses: scanning UPC codes
Other uses: scanning ISBN numbers
Other uses: eBay app – scan UPCs
ADVERTISE!
ADVERTISE!ADVERTISE!
