Doing Business in a Subscribed World

Ben McCormack Director of Operations, EMEA

•  Our mission is to provide the most secure and high performance cloud hosting solutions for mission-critical deployments around the world.

•  We provide fully managed security and support, offering the most transparent service and tools in the industry.

•  Facilities in Dallas, Phoenix, London and Amsterdam

Brands That Trust FireHost

•  Market Readiness

•  Evaluate your target market and their acceptance to subscription models

They get it and are happy to use it

You need to take them on the journey

SMB ENTERPRISE

Doing Business in the Subscribed World

Seeing Through Your Customer’s Eyes

•  See the cycle of your customers’ business in real-time

•  Engage in real-time conversations with your customers

•  Open the door to future business opportunities

•  Route to trusted advisor

•  Subscription Business Model = Intimacy With Customers

Giving Your Customers Real Choice

•  The model gives your customers real choice

•  The choice to increase or decrease their business with you

•  The choice to stay or go

•  Focus the whole company around the customer and their experience

•  Foster a culture of innovation and continuous improvement

Living in the Subscribed World

•  Your product is no longer static and bound by yearly or longer development cycles

•  Customers benefit from each and every release

•  You must take customers on the product evolution with you

•  Communication is key

•  Always be anticipating

•  Take your product to where customers need to be with every release

•  We have done all of the above at the same time: 200% annual growth

•  Zuora removes the roadblocks to growth

•  Allow billing engine to rapidly scale in multiple dimensions

•  Delivers ‘One Truth’ view across legal entities and countries

•  Zuora can support FireHost to $100M and beyond

•  No billing system changes

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Time to Implement

More Customers to Bill

More Transactions

Expand Internationally

1 Month

Instantaneously

Instantaneously

Instantaneously

•  Offering a Subscription service can put you in an amazing position with your customers

– Voltaire 1832

With great power comes great responsibility ”

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Thought For The Day

Thank You

Ben McCormack Director of Operations, EMEA