CONTEST Builder Guide

CONTEST

SK

I L L BAS E D P R O M OTION

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6 EASY STEPS You'll find 6 main steps listed in the left column of the Contest Builder. Work

your way through the steps and you’ll have a well-branded and full-featured

site up before you know it!

!A * Indicates a mandatory field. Designer Indicates a Designer package

feature. The features available under the Enterprise tab are only available if you upgrade to the enterprise package.

!This guide is intended to help you understand what to expect in the

Contest Builder at strutta.com.

!Please feel free to contact us is you have any questions!

Welcome to your DIY Contest Builder. All the features and tools you need to launch a powerful social promotion are included here.

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General > Set Up What type of promotion would you like to run, and where will it live?

Standalone Microsite Launch a free-standing branded site. This option is perfect if you’re

looking to design a unique user experience, set a custom URL(Pro

package feature) and allow users to access your promotion on a

mobile device. 760 pixels wide. Review app flow and features.

Facebook Page App Launch an app directly on your Facebook Page.

this the most popular Facebook option as it is

most tightly integrated with your page. Page tabs

are 810 pixels wide. Review app flow and features.

Note: Facebook Tab Apps are currently not accessible via

mobile device.

Facebook Canvas App Launch a full canvas app on Facebook. This option

is best if you wish to allow users to access your

promotion on a mobile device, however, it is one

click removed from your page. Canvas pages are

760 pixels wide.

Website Embed (iFrame)With this option you can embed your promotion

directly within a page of your website as an HTML

IFrame. All of the same features available with the

microsite are included.

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Design > Look & Feel Which template would you like to use as your base theme?

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Basic Option This basic design option allows you to upload assets and

select colors to match your branding.

!Tip If you have limited design skills, we recommend using Creative Kit in Google+ for photo editing and Adobe’s Kuler for color palate inspiration.

!

Design > Look & Feel What level of design customization will you apply to your selected template?

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Advanced Option Access full CSS Style Kit Designer

Package.

This advanced Pro option allows those

with advanced design skills or web

design resources to get creative with

the site's design using CSS.

!If you want a custom design site but

don't have a web designer on your

team, we can help. Contact us for more

info on custom services.

!CSS Style Kit The Style Kit allows anyone with CSS

skills to customize the look & feel of a

Strutta promotion to a high degree.

When you click Download the Style Kit

below, a zip file will be generated that

contains all of the resources you or your

designer will need to implement a

custom design.

CONTEST BUILDER GUIDE

Design > CSS Style Kit

Don’t forget to read the README.txt file within the Style Kit.

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Entry Process > Timeline What is your Promotion Timeline, and how will winners be selected?

Timezone Select your timezone.

!!!Winner Selection You can determine a winner by

popular vote, internal judging or use a

combination method.

About Popular Voting: A voting round adds exciting elements of competition & urgency. It also encourages sharing among

participants and their social networks which is the biggest contributor to a “viral’ contest campaign.

!About Internal Judging: Including a judging round can boost your contest’s clout (especially if you bring influential personalities

as judges), and introducing a judging criteria helps to ensure the quality of your contest winner vs. a popularity vote alone.

!Tip We always recommend using a combination of voting and judging in order to determine winners.

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Round Dates Each round has a start and end date. Please

specify your promotion's dates below. 

!After you’ve launched your promotion, you can

return to this page and adjust round start and

end dates for testing purposes. Please contact

us to re-open rounds that have ended or to

change your live promotion's end date. 

!!!Round Settings Set limitations on submissions and voting, and

the number of finalists and/or winners that will

be selected at each round.

!Please refer to our Guides for help closing your contest and handling round transitions.

TIMELINE CONTINUED

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Entry Process > Regions What are the requirements for entry?

Regional Restrictions Allow submissions from specific countries or from any location worldwide. We track entrant location by IP address.

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Entry Process > Moderation How will you manage and control submitted entries and comments?

Tips

• We recommend at least allowing your community to flag inappropriate content on the site.

• In order to ensure brand integrity, choose full moderation to pre-screen all content and comments.

• Only publish content that meet your brand’s standards.

Community moderation Entries will be published immediately upon submission. Participants can flag inappropriate or

invalid content for admin to review. When an entry is flagged, you have the option to allow or

delete the entry. An email will be sent to the entrant if their entry is deleted.

!Full moderation Entries will be held in moderation for review upon submission. Only organizer approved content

will be published. An email will be sent to the entrant when their entry is allowed or deleted.

!No moderation Entries will be published immediately upon submission.

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Entry Process > Entry Form What information would you like to collect from your entrants?

Entry Form By default, your entry form will have a file

upload section; entry title, description and

tags fields; and newsletter opt-in and

rules agreement checkboxes.

!Add your own questions and drag and

drop the order. Choose to include

common questions or create your own

checkbox, multiple choice, dropdown or

text-based questions.

!When your promotion is live you’ll be able

to download all data in a CSV format from

your Strutta Dashboard.

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Content > About What is your promotion about?

Simple HTML formatting is allowed!

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Content > Legal Although this is arguably the least exciting step in the Promotion Builder, it holds important information. Please complete all of the required fields below.

Entry requirements Simple HTML formatting is allowed!

!Select a minimum age for entry if necessary. If your

promotion is open to minors, we recommend including

a clause to require parental consent. Consult with your

legal resources.

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Custom Rules Strutta’s boilerplate legal is configured by default.

!You must include rules for your promotion. You

are responsible for ensuring you are in

compliance with all applicable laws and

regulations. If you need custom legal services,

please contact us.

!Default disclaimer and Privacy Policy URL Strutta’s default disclaimer and privacy policy are configured by default

!"This promotion is in no way sponsored,

endorsed or administered by, or associated with,

Facebook. You understand that you are providing

your information to Strutta and not to Facebook.

The information you provide will be used in

accordance with Strutta's Privacy Policy."

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Content > Prizes Are you offering incentives or prizes to participants of your promotion?

Simple HTML formatting is allowed!

You can highlight one prize,

multiple prizes, or none at all.

Adding a prize will populate a new

page on your site, "Prizes".

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Content > Sponsors Do you have any sponsors or supporting partners you would like to showcase on your site?

Simple HTML formatting is allowed!You can showcase one

sponsor,multiple sponsors or

none at all. Add a sponsor will

populate a new page on your

site, “Sponsors”.

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Content > Judges Will you be enlisting any judges to help determine your promotion winners?

Simple HTML formatting is allowed!

As you may choose to conduct

judging offline, you can

showcase your promotion's

judges(s) even if you do not

configure a judging round for

this promotion. Adding a judge

will populate a new page on

your site, “Judges”.

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Thank You Landing Page Once a user enters your contest they are

prompted to share and then directed to a

‘Thank You’ Landing Page.

!Change the default message that appears

on the ‘Thank You’ page. Learn more.

Content > Thank You Customize the Thank You landing Page.

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Content > Sharing Customize your Share Messages.

Share Messages Your visitors might want want to let their

friends know about your promotion via their

Twitter, Facebook and Email accounts.

!Change the messages that appear when

they click share. Learn more.

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Content > Language Translate your Promotion.

Translation Tool Select the language you want your promotion translated to from the list.

!This tool will translate all user interface elements and system messages to the language of your choice.

Translations are applied immediately. Learn more.

If you would like to launch a bi-lingual contest you can do this on on our Enterprise package. Please contact us to upgrade.

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Integration > Domain Choose the domain name for your Microsite.

STANDALONE MICROSITE ONLY

Domain Setup Launch your site as a sub-domain on strutta.com on the TurnKey Package. Direct it to a custom domain or sub-domain

that you own on our Designer or Enterprise package.

!If you are running a Microsite you can allow users to access the site through a promotional tab on your Facebook page

or through the direct URL.

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Integration > IFrame Choose the URL your IFrame will reside on.

IFRAME SITES ONLY

Frame Integration Enter the URL where your

IFrame will be embedded.

Then when you’re ready, copy

the IFrame script to embed on

your preview or live site.

!If you are running an iframe site

you can allow users to access

the site through a promotional

tab on your Facebook page or

through the direct URL.

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Integration > Facebook How should your promotion integrate with Facebook and other channels?

Integration > Facebook Page Select your Facebook Page to link with your

promotion.

!Integration > Facebook App Before interacting with a Facebook App

users must authorize permissions to enable

the App. Run your promotion on our default

PromosApp, this is recommended as it

requires no additional setup. Alternatively,

create a Custom Facebook App, this option

does require additional technical know-how!

What’s the difference?

!!Learn more about Facebook permissions.

!!

CONTEST BUILDER GUIDE

All Site Types

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Integration > Facebook How should your promotion integrate with Facebook and other channels?

Facebook Fan-Gating !Advertise your promotion on your Facebook

Page through a customized tab. Make your

promotion a fan-only zone. Upload images for

your fan-gate or enter fully custom HTML!

When you launch you’ll need to install the Tab

onto your Facebook Page. Here’s how.

!!!!Facebook Like Box We recommend adding a Facebook Like box

to your site so participants can easily navigate

to your Facebook.

You can verify that all of your entrants Like

your Facebook Page at the the time of entry.

!What’s the difference between the Fan-Gate

and Mandatory like?

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Integration > Mobile How should your promotion work for Mobile Devices?

Optimized for Mobile When you launch as a Facebook Canvas App or

Microsite, you can enable a mobile optimized

version of your promotion site. Learn more.

!Users will be able to enter your contest on

mobile by default.

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Instagram Entries !Enable hashtag-based Instagram contest entries. !Learn More.

!

Integration > Instagram

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Integration > Analytics All activity on your promotion site is tracked and will be available in your Admin Dashboard (gain access upon launch). All Strutta promotions social analytics including stats on sharing across Facebook, Twitter and email, click-throughs and campaign virality.

Google Analytics Paste your entire Google Analytics tracking code in

this field if you would like to monitor activity, traffic

and referrals.

CONTEST BUILDER GUIDE

Root Domain Use this feature to integrate tracking with multiple

sub-domains.

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Conversion Tracker Better measure the ROI of your promotional

campaign. Learn more.

CONTEST BUILDER GUIDE

Integration > Conversion Measure the ROI of your campaign

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Enterprise > Overview Overview of Enterprise functionality

Enable Enterprise if you’re looking for extended customization and

functionality, plus personalized technical and strategic support.

Extended Functionality Enterprise Promotions offer all the features included in our Turnkey and

Designer packages, plus additional features useful for agencies and

larger organizations, including:

1. Custom pagesAdd unique pages to showcase additional content.

2. Social Media feeds Embed your Twitter account into your Promotion

3. Additional Promotion Customizations Modify Facebook share content, override participant notices, mute video entries,Twitter Entries, and more!

4. WhitelabelingRemove all mention of Strutta from your Promotion.

5. “Sandbox” mode for Microsite Promotions Run a fully-functional test of your Promotion before going live.

6. Multilingual option Run your Promotion in English and French or Spanish or German.

7. Many additional features, contact us to find out more! �29

Enterprise > Whitelabel !

Remove references and instances of

Strutta branding in our contest and

sweepstakes products so you can deliver a

more customized user experience.

!By default, all system generated emails for your contest or sweepstakes will be sent from noreply@strutta.com. The sender name will be your promotion's title. Users will not be able to reply to this email address directly.!!You can customize this email address on our Enterprise package. Learn More.

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Enabling multi-lingual will display two language options at the top right of your promotion site which the user can toggle between. !Contact us to enable multi-lingual translations.

Enterprise > Multi-Lingual !

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Review Double check your promotion’s settings. Continue to pay and launch if you’re good to go!

!!!Extended Hosting We’ll keep your site live indefinitely. If you want to take your site offline go to

your Dashboard > Tools > Take Offline. You will no longer have access to your

Dashboard once you take the site offline so make sure you export all of the

data first!

!Tip You can still make edits to your promotion’s details and design even after you’ve launched it. You just cannot change the site type or rounds when it is live.

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There You Have It! !

The Strutta Contest Builder Guide. Go ahead and click around to get to know yours!

!!

For more tips, be sure to check out:

MARKETING for SOCIAL MEDIA PROMOTIONS

PART ONE Planning Tips and Best

Practices Guide

PART TWO How to set up your

Facebook page for a promotion

strutta.com | facebook.com/strutta | @strutta

CONTEST BUILDER GUIDE

!PART THREE

Promotion checklist

Everything you need to run a promotion

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