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A human being struggles with content on the Lowe's Home Improvement store. Will he emerge with the information he needs or will the content leave him grumpy?
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Info.Design © 2007 www.infodn.com
A LOWE’S Content Story
Thom HallerPrincipal, Info.Design, Inc.
Info.Design © 2007 www.infodn.com
Background
New WV househas a flooring problem
Info.Design © 2007 www.infodn.com
BackgroundDiscovery: Nearby Lowe’s has tile to support renovation idea
Strength in pattern
Info.Design © 2007 www.infodn.com
BackgroundWhat’s involved for Lowe’s to install the tile I selected.
Info.Design © 2007 www.infodn.com
hooray
Info.Design © 2007 www.infodn.com
All this real estatebefore the contentbegins… No room for reading.
Info.Design © 2007 www.infodn.com
OK. Let’s learn from the text…
Info.Design © 2007 www.infodn.com
“How do I prepare for my installation?”…
Info.Design © 2007 www.infodn.com
Some of my thoughts…
Info.Design © 2007 www.infodn.com
Costs: We do not value sites where content fails.
Today content increasingly drives the “value” of the individual and
the organization. Content CriticalGerry McGovern/ Rob Norton, 2002Grumpy
THOM
Info.Design © 2007 www.infodn.com
The end?
