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Structure 2014 - The right and wrong way to scale - Rackspace

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Presentation from Gigaom's Structure 2014 conference, June 21-22 in San Francisco The right and wrong way to scale Taylor Rhodes, CEO, Rackspace #gigaomlive More at http://events.gigaom.com/structure-2014/

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Page 1: Structure 2014 - The right and wrong way to scale - Rackspace
Page 2: Structure 2014 - The right and wrong way to scale - Rackspace

Taylor RhodesRackspace

THE RIGHT (AND WRONG) WAY TO SCALE

Page 3: Structure 2014 - The right and wrong way to scale - Rackspace

The Right (And Wrong) Way to ScaleTaylor Rhodes

Page 4: Structure 2014 - The right and wrong way to scale - Rackspace

Changing the way theworld thinks about

SCALING

Page 5: Structure 2014 - The right and wrong way to scale - Rackspace

Zack Rosen Ben Golub Alex PolviCEO, CoreOSCEO, DockerCEO, Pantheon

Imported Author
Better pic of Ben
Page 6: Structure 2014 - The right and wrong way to scale - Rackspace

What's on their minds?

Page 7: Structure 2014 - The right and wrong way to scale - Rackspace

Retired instances

Page 8: Structure 2014 - The right and wrong way to scale - Rackspace

NOISY NEIGHBORS

Page 9: Structure 2014 - The right and wrong way to scale - Rackspace

Multi-tenant Cloud at Scale

BEHAVIOR PERFORMANCE AVAILABILITY

Imported Author
Build more animation
Page 10: Structure 2014 - The right and wrong way to scale - Rackspace

SCALE

TRAFFIC

SMALL LARGE

COMPLEXITY

Page 11: Structure 2014 - The right and wrong way to scale - Rackspace

Complexity = More Cost

OVERPROVISIONING

ARCHITECT FOR

FAILURE

ARCHITECT FOR

INCONSISTENCY

VIRTUALIZATIONTAX

$

Page 12: Structure 2014 - The right and wrong way to scale - Rackspace

PROTOTYPE

GROW

OPTIMIZE

FANTASTIC FOR RUNNING AT

SCALE

COLOFANTASTIC FOR STARTING QUICKLY

Page 13: Structure 2014 - The right and wrong way to scale - Rackspace

MULTI-TENANTCLOUD COLOCATION

simple to scale

elastic

simple to scale

elastic

vs.

The Big Tradeoffs

Scaling OptionsToday

+

Page 14: Structure 2014 - The right and wrong way to scale - Rackspace

MULTI-TENANTCLOUD COLOCATION

simple to scaleelastic

vs.

We all want the same thing

Scaling OptionsToday

+

OnMetal

Page 15: Structure 2014 - The right and wrong way to scale - Rackspace

OnMetal

BARE METAL SERVERS

API-drivenInstantly Available

Highly Specialized

NoHypervisor

Page 16: Structure 2014 - The right and wrong way to scale - Rackspace

OnMetal

OnMetal

API HARDWARE

Page 17: Structure 2014 - The right and wrong way to scale - Rackspace

Simplicity atScale

Performancecost

OnMetal

Page 18: Structure 2014 - The right and wrong way to scale - Rackspace

SolidState

Page 19: Structure 2014 - The right and wrong way to scale - Rackspace

Detached Fans

Page 20: Structure 2014 - The right and wrong way to scale - Rackspace

Low Latency:10-Gigabit Networking

Page 21: Structure 2014 - The right and wrong way to scale - Rackspace

Optimized for Specific Workloads

DATABASESLOW-LATENCY

CACHING

HANDLING WEB

REQUESTS

Page 22: Structure 2014 - The right and wrong way to scale - Rackspace

Sexy Specs

DATABASES

PCIe Flash Storage: 3.2TB

RAM: 128GB

IOPS: more than 200,000

Page 23: Structure 2014 - The right and wrong way to scale - Rackspace

What About Virtualization?

Page 24: Structure 2014 - The right and wrong way to scale - Rackspace

Another Way to Scale?

STAY FAST AND LEAN

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Page 30: Structure 2014 - The right and wrong way to scale - Rackspace

Scaling Cloud Apps

Wrong Way•Virtualized •One-size-fits-all servers•Running in shared environments

Right Way•Bare metal servers•Instantly available•API-driven •Highly specialized to the specific job you are doing

Page 31: Structure 2014 - The right and wrong way to scale - Rackspace

Why Rackspace?

•We’re not a hardware company

• But we listen to our customers

•OnMetal is open source and good for everybody

•We’ll differentiate on service

Page 32: Structure 2014 - The right and wrong way to scale - Rackspace

OnMetal

rackspace.com/onmetal

Sign up now for early availabilty

General availabilty: late July

Page 33: Structure 2014 - The right and wrong way to scale - Rackspace

The Right (And Wrong) Way to ScaleTaylor Rhodes