Building stronger teams

User experience design & research @lily_dart lilydart.com

for better user experience

User experience design & research @lily_dart

Building stronger teams for better user experience

ExperienceUser Designer

User experience design & research @lily_dart

Building stronger teams for better user experience

We’re all striving for great user experience

User experience design & research @lily_dart

Building stronger teams for better user experience

ExperienceUser Designer

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

front-end developers

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

back-end developersfront-end developers

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

back-end developers

product managers

front-end developers

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

back-end developers

product managers

QA’s

front-end developers

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

back-end developers

sysadmins

product managers

QA’s

front-end developers

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

back-end developers

sysadmins

product managers user researchers

QA’s

front-end developers

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

back-end developers

sysadmins

product managers user researchers

QA’sdev-ops

front-end developers

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

back-end developers

sysadmins

product managers user researchers

QA’sdev-ops

brand designers

front-end developers

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

back-end developers

sysadmins

product managers user researchers

QA’sdev-ops

brand designerscopywriters

front-end developers

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

back-end developers

sysadmins

product managers user researchers

QA’sdev-ops

brand designers

marketing

copywriters

front-end developers

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

back-end developers

sysadmins

product managers user researchers

QA’sdev-ops

brand designers

marketing

copywriters

clients

front-end developers

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

back-end developers

sysadmins

product managers user researchers

QA’sdev-ops

brand designers

marketing

copywriters

clients

customer servicesfront-end developers

User experience design & research @lily_dart

Building stronger teams for better user experience

Experience

back-end developerscustomer services

brand designerssysadmins

product managers

clients

copywriters

user researchers

QA’smarketingdev-ops

front-end developers

User experience design & research @lily_dart

Building stronger teams for better user experience

User experience is a team sport

User experience design & research @lily_dart

Building stronger teams for better user experience

Successful design doesn’t happen in isolation

User experience design & research @lily_dart

Building stronger teams for better user experience

User experience design & research @lily_dart

Building stronger teams for better user experience

front-end interactions

User experience design & research @lily_dart

Building stronger teams for better user experience

front-end interactions

user journeys

User experience design & research @lily_dart

Building stronger teams for better user experience

front-end interactions

user journeysUI design

User experience design & research @lily_dart

Building stronger teams for better user experience

front-end interactions

user journeysUI design

accessibility standards

User experience design & research @lily_dart

Building stronger teams for better user experience

application architecture

front-end interactions

user journeysUI design

accessibility standards

User experience design & research @lily_dart

Building stronger teams for better user experience

coding standards

application architecture

front-end interactions

user journeysUI design

accessibility standards

User experience design & research @lily_dart

Building stronger teams for better user experience

coding standards

application architecture

front-end interactions

user journeys

test coverage

UI design

accessibility standards

User experience design & research @lily_dart

Building stronger teams for better user experience

coding standards

git workflowaccessibility standards

application architecture

front-end interactions

user journeys

test coverage

UI design

User experience design & research @lily_dart

Building stronger teams for better user experience

coding standards

git workflowaccessibility standards

application architecture

front-end interactions

user journeys

test coverage

UI design

naming conventions

User experience design & research @lily_dart

Building stronger teams for better user experience

coding standards

git workflowaccessibility standards

application architecture

front-end interactions

user journeys

test coverage

UI design

naming conventions

User experience design & research @lily_dart

Building stronger teams for better user experience

coding standards

git workflowaccessibility standards

application architecture

front-end interactions

user journeys

test coverage

UI design

naming conventions

User experience design & research @lily_dart

Building stronger teams for better user experience

coding standards

git workflowaccessibility standards

application architecture

front-end interactions

user journeys

test coverage

UI design

naming conventions

User experience design & research @lily_dart

Building stronger teams for better user experience

coding standards

git workflowaccessibility standards

application architecture

front-end interactions

user journeys

test coverage

UI design

naming conventions

User experience design & research @lily_dart

Building stronger teams for better user experience

Clear vision

User experience design & research @lily_dart

Building stronger teams for better user experience

Clear vision

Good leadership

@lily_dart

Building stronger teams for better user experience

User experience design & research

Too many people view management as leadership. It's not. Leadership comes from influence, and influence can come from anyone at any level and in any role.”

Kurt Uhlir

“

@lily_dart

Building stronger teams for better user experience

User experience design & research

Too many people view management as leadership. It's not. Leadership comes from influence, and influence can come from anyone at any level and in any role.”

Kurt Uhlir

“

@lily_dart

Building stronger teams for better user experience

User experience design & research

Empathy

Getting groups of people excited about an idea requires understanding what motivates them. ”

Bryan Zmijewski

“

User experience design & research @lily_dart

Building stronger teams for better user experience

A good leader is empathetic

User experience design & research @lily_dart

Building stronger teams for better user experience

They understand our individual needs>

A good leader is empathetic

User experience design & research @lily_dart

Building stronger teams for better user experience

They understand our individual needs

They listen to our expertise

>

>

A good leader is empathetic

User experience design & research @lily_dart

Building stronger teams for better user experience

They understand our individual needs

They listen to our expertise

They listen to, and prioritise, our concerns

>

>

>

A good leader is empathetic

@lily_dart

Building stronger teams for better user experience

User experience design & research

Lack of commitment When there is no empathy, you get:

to decisions

@lily_dart

Building stronger teams for better user experience

User experience design & research

“I decided not to it that way”

Lack of commitment to decisions

When there is no empathy, you get:

@lily_dart

Building stronger teams for better user experience

User experience design & research

“I decided not to it that way”

Lack of commitment to decisions

“The developer didn’t follow my design”

When there is no empathy, you get:

@lily_dart

Building stronger teams for better user experience

User experience design & research

“I told the designer we couldn’t do that”

“I decided not to it that way”

Lack of commitment to decisions

“The developer didn’t follow my design”

When there is no empathy, you get:

@lily_dart

Building stronger teams for better user experience

User experience design & research

“I thought someone else was doing that?”

“I decided not to it that way”

Lack of commitment to decisions

“The developer didn’t follow my design”

“I told the designer we couldn’t do that”

When there is no empathy, you get:

@lily_dart

Building stronger teams for better user experience

User experience design & research

Use empathy to connect with colleagues

@lily_dart

Building stronger teams for better user experience

User experience design & research

Understand what motivates them>

Use empathy to connect with colleagues

@lily_dart

Building stronger teams for better user experience

User experience design & research

Understand what motivates them

Take time to understand their concerns

>

>

Use empathy to connect with colleagues

@lily_dart

Building stronger teams for better user experience

User experience design & research

Understand what motivates them

Take time to understand their concerns

Consider colleagues needs as you would users needs

>

>

>

Use empathy to connect with colleagues

@lily_dart

Building stronger teams for better user experience

User experience design & research

Understand what motivates them

Take time to understand their concerns

Consider colleagues needs as you would users needs

>

>

>

Use empathy to connect with colleagues

@lily_dart

Building stronger teams for better user experience

User experience design & research

Direction and focus

The greatest leaders mobilize others by coalescing people around a shared vision”

Ken Blanchard

“

User experience design & research @lily_dart

Building stronger teams for better user experience

A good leader sets direction and focus

User experience design & research @lily_dart

Building stronger teams for better user experience

They communicate goals, not details>

A good leader sets direction and focus

User experience design & research @lily_dart

Building stronger teams for better user experience

They communicate goals, not details

They explain why those goals are important

>

>

A good leader sets direction and focus

User experience design & research @lily_dart

Building stronger teams for better user experience

They communicate goals, not details

They explain why those goals are important

Open to change when change is necessary

>

>

>

A good leader sets direction and focus

@lily_dart

Building stronger teams for better user experience

User experience design & research

Conf lictWhen

@lily_dart

Building stronger teams for better user experience

User experience design & research

“I know what my own customers want”

Conf lictWhen

@lily_dart

Building stronger teams for better user experience

User experience design & research

“I know what my own customers want”

“This is best practice”

Conf lictWhen

@lily_dart

Building stronger teams for better user experience

User experience design & research

“I know what my own customers want”

“This is best practice”

“Because I’ve been doing this for 10 years”

Conf lictWhen

@lily_dart

Building stronger teams for better user experience

User experience design & research

“I know what my own customers want”

“This is best practice”

Conf lict“Because I’ve been doing

this for 10 years”

When

@lily_dart

Building stronger teams for better user experience

User experience design & research

“I know what my own customers want”

“Won’t work because of the flux capacitor”

“This is best practice”

When

Conf lict“Because I’ve been doing

this for 10 years”

@lily_dart

Building stronger teams for better user experience

User experience design & research

Set goals for your work

@lily_dart

Building stronger teams for better user experience

User experience design & research

>

Set goals for your work

Don’t wait for someone else to define those goals

@lily_dart

Building stronger teams for better user experience

User experience design & research

>

> Define metrics to measure your success

Set goals for your work

Don’t wait for someone else to define those goals

@lily_dart

Building stronger teams for better user experience

User experience design & research

If something isn’t working, change it

>

>

>

Don’t wait for someone else to define those goals

Set goals for your work

Define metrics to measure your success

@lily_dart

Building stronger teams for better user experience

User experience design & research

If something isn’t working, change it

>

>

>

Don’t wait for someone else to define those goals

Set goals for your work

Define metrics to measure your success

@lily_dart

Building stronger teams for better user experience

User experience design & research

Collaboration

Individual commitment to a group effort - that is what makes a team work.”

Vince Lombardi

“

User experience design & research @lily_dart

Building stronger teams for better user experience

A good leader facilitates collaboration

User experience design & research @lily_dart

Building stronger teams for better user experience

They make space for new ideas to be considered>

A good leader facilitates collaboration

User experience design & research @lily_dart

Building stronger teams for better user experience

They make space for new ideas to be considered

They empower teams to make their own decisions

>

>

A good leader facilitates collaboration

User experience design & research @lily_dart

Building stronger teams for better user experience

They make space for new ideas to be considered

They empower teams to make their own decisions

They don’t claim personal credit for successes

>

>

>

A good leader facilitates collaboration

@lily_dart

Building stronger teams for better user experience

User experience design & research

BlameWhen there is no collaboration, you get:

@lily_dart

Building stronger teams for better user experience

User experience design & research

“The feature description was unclear”

BlameWhen there is no collaboration, you get:

@lily_dart

Building stronger teams for better user experience

User experience design & research

“The feature description was unclear”

“That bug is her fault”

BlameWhen there is no collaboration, you get:

@lily_dart

Building stronger teams for better user experience

User experience design & research

“The feature description was unclear”

“That bug is her fault”

BlameWhen there is no collaboration, you get:

“The back-end is slow, not the javascript”

@lily_dart

Building stronger teams for better user experience

User experience design & research

“The feature description was unclear”

“That bug is her fault” “The QA should

have checked that”

BlameWhen there is no collaboration, you get:

“The back-end is slow, not the javascript”

@lily_dart

Building stronger teams for better user experience

User experience design & research

Facilitate collaboration

@lily_dart

Building stronger teams for better user experience

User experience design & research

> Be open to feedback and new ideas

Facilitate collaboration

@lily_dart

Building stronger teams for better user experience

User experience design & research

>

>

Be open to feedback and new ideas

Facilitate collaboration

Focus your communication on what is relevant to your team

@lily_dart

Building stronger teams for better user experience

User experience design & research

>

>

>

Be open to feedback and new ideas

Admit your mistakes, and credit others successes

Facilitate collaboration

Focus your communication on what is relevant to your team

User experience design & research @lily_dart

Building stronger teams for better user experience

Be empathetic

When something doesn’t go as planned, take the time to understand why.

Use that knowledge to avoid lack of commitment to design decisions.

User experience design & research @lily_dart

Building stronger teams for better user experience

Set direction and focus

Set goals to clarify that direction, and measure them.

Avoid the conflict that comes from incompatible individual opinions.

User experience design & research @lily_dart

Building stronger teams for better user experience

Facilitate collaboration

Don’t be the “rockstar”; commit yourself to the success of the team.

Avoid the blame culture that stops others making the same commitment.

@lily_dart

Building stronger teams for better user experience

User experience design & research

Helping your team to work towards the

same goal

@lily_dart

Building stronger teams for better user experience

User experience design & research

Helping your team to work towards the

same goal

@lily_dart

Building stronger teams for better user experience

User experience design & research

Helping your team to work towards the

same goal isn’t about writing more

documentation

@lily_dart

Building stronger teams for better user experience

User experience design & research

Helping your team to work towards the

same goal isn’t about writing more

documentation

@lily_dart

Building stronger teams for better user experience

User experience design & research

We can’t design a better user experience

@lily_dart

Building stronger teams for better user experience

User experience design & research

We can’t design a better user experience

if we don’t each take responsibility for our influence

@lily_dart

Building stronger teams for better user experience

User experience design & research

We can’t design a better user experience

if we don’t each take responsibility for our influence

if we don’t agree what we’re direction we’re going in

@lily_dart

Building stronger teams for better user experience

User experience design & research

We can’t design a better user experience

if we don’t each take responsibility for our influence

if we don’t agree what we’re direction we’re going in

if we don’t acknowledge we can’t do it alone

@lily_dart

Building stronger teams for better user experience

User experience design & research

Creating better UX

is about building stronger teams

and being better colleagues

Thank you

@lily_dart lilydart.comUser experience design & research