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We couldn’t stop the earthquake, but in three weeks we were able to build a community, to teach companies how to easily sell online, to spread the word on the social networks, to organize distributed and heterogeneous teams and to engage people into FacciamoAdesso.it
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agile.open.connectedStop that earthquakePlone and Pyramid to the rescue Massimo Azzolini
Massimo Azzolini
founder - project manager
RedTurtle - Ferrara - Italy
@massimoazzolini
www.redturtle.it
Massimo Azzolini
may, 20th - the earthquake
the earthquake
the earthquake
the earthquake
the earthquake
this is not “parmesan”
this is real italian PARMIGIANO
;-D
re-start, do it fast!
and the real needs
the virtual idea
EARTHQUAKE 20/5
EARTHQUAKE 20/5
first idea 24/5
EARTHQUAKE 20/5
first idea 24/5engage stakeholders
EARTHQUAKE 20/5
first idea 24/5engage stakeholders
collect specs 28/5
EARTHQUAKE 20/5
first idea 24/5engage stakeholders
collect specs 28/5get the server
EARTHQUAKE 20/5
first idea 24/5engage stakeholders
collect specs 28/5get the server
placeholder page 27/5
EARTHQUAKE 20/5
first idea 24/5engage stakeholders
collect specs 28/5get the server
placeholder page 27/5
design layout 4/6
EARTHQUAKE 20/5
first idea 24/5engage stakeholders
collect specs 28/5get the server
placeholder page 27/5
design layout 4/6hackaton 11-14/6
EARTHQUAKE 20/5
first idea 24/5engage stakeholders
collect specs 28/5get the server
placeholder page 27/5
design layout 4/6hackaton 11-14/6
find companies
EARTHQUAKE 20/5
first idea 24/5engage stakeholders
collect specs 28/5get the server
placeholder page 27/5
design layout 4/6hackaton 11-14/6
find companiesGOLIVE 26/6
36 days from event
collaborative startup
Massimo Azzolini
Massimo Azzolini
Massimo Azzolini
Massimo Azzolini
Massimo Azzolini
Massimo Azzolini
Massimo Azzolini
FA volunteers!
focus on storytelling
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
keep alive attentiononline resources
newspapers
radio
television
companies sell products
company profile
company profile
company profile
company profile
the product
the product
the product
book it!
the website
http://www.facciamoadesso.it
The website architecture
notification layer (rest)website
stories
ecommercecompaniesproducts
news
SMS OG API email
FB
+
The website architecture
notification layer (rest)website
stories
ecommercecompaniesproducts
news
SMS OG API email
FB
github.com/RedTurtle/restarter.buildout
+
Massimo Azzolini
remarkable add ons
➡ eea.facetednavigation
➡ PloneFormGen
➡ collective.disqus
➡ sc.social.like
➡ PloneKeywordManager
➡ cioppino.twothumbs
➡ collective.contentleadimage
➡ redturtle.portlet.collection
Massimo Azzolini
remarkable add ons
➡ eea.facetednavigation
➡ PloneFormGen
➡ collective.disqus
➡ sc.social.like
➡ PloneKeywordManager
➡ cioppino.twothumbs
➡ collective.contentleadimage
➡ redturtle.portlet.collection
Massimo Azzolini
custom add ons
➡ Velruse/Janrain‣ PAS Plugin for login and
authentication
➡ AT Company/Product/Order/etc.
➡ Notification integration‣ subscribing to both plone and
disqus events
➡ OpenGraph metadata‣ extending sc.social.like
➡ Skinning‣ pretty responsive
➡ MailGun integration
social network
social network
facebook.com/facciamoadesso
@facciamoadesso
facebook app
facebook app
product obj
product obj
sell action
sell action
sell action
the resultson facebook
the resultson facebook
the resultson facebook
the resultson facebook
lessons learned
Lesson learned
➡ be “agile” and KISS
➡ you never know where the wind will bring you
➡ don’t trust your stakeholders
➡ have clear goals (and be sure to keep them clear)
➡ don’t think a là Plone
➡ use Plone at the maximum of its possibilities
➡ merge other techs for the rest
➡ stay open minded
Grazie. Thank you.
Creditshttp://www.flickr.com/photos/mgstyer/5083898608http://www.flickr.com/photos/55483178@N02/5260890765
See also:http://blog.redturtle.it/redturtle/earthquake-plone-to-the-rescue
