DESIGNING WITH DATA

TAKE A LOOK AT THIS VIDEO

VIEW ON YOUTUBE

INFOGRAPHICIS

“should not merely communicate clearly, but stimulate viewer engagement and

attention”2

AND IT

WE BELIEVE THAT AN

“graphic visual representation of information, data or knowledge”1

THAT“presents complex information quickly and clearly”1

1 Source: http://en.wikipedia.org/wiki/Information_graphics2 Source: http://en.wikipedia.org/wiki/Data_visualization

WHY ARE INFOGRAPHICS A BIG DEAL?

“There is a need for ongoing innovation in tech and techniques that will help individuals and organizations to integrate, analyze, visualize, and consume the growing torrent of big data.”*

High quality visualizations are 30x more likely to be engaged and shared by viewers over comparable text articles.

Advertisements in the form of visualizations are 6x more effective than other online ads.

Publishers who use visualizations have grown an average of 12% compared to 1% for those who have not.*Source: http://www.mckinsey.com/mgi/publications/big_data/index.asp

THREE REASONS: DEMAND, IMPACT, GROWTH

WHAT MAKES A GOOD INFOGRAPHIC?

TELL A STORY WITH THE DATA

A good story trumps great design. Channel your inner journalist.

DISTRIBUTION CASE STUDIES

CASE STUDY 1

Techcrunch requested that we create an infographic for Twitter’s 5th anniversary.

The piece was branded by Visual.ly

Techcrunch was given the exclusive right to break the story.

Result: The piece got 5x more Tweets, 6x more Shares on LinkedIn and Facebook than an average Techcrunch post.

The graphic eventually got additional 9k views on Visual.ly and became the top ranked graphic in social media.

Techcrunch: Twitter storyContent creation:

Visual.ly

News breaking rights:

Techcrunch

Additional distribution:

Visual.ly network

We collaborated with Startup Genome to create an infographic with their data.

The piece was co-branded by both Startup Genome and Visual.ly

Techcrunch was given the exclusive right to break the story.

Result: The piece got 4x more Tweets, 6x more Shares on LinkedIn, and 12x more shares on Facebook than an average Techcrunch post.

The graphic eventually got additional 16k views on Visual.ly and became the top ranked graphic in the business category.

CASE STUDY 2startup genome project

Content creation:Visual.ly

News breaking rights:

Techcrunch

Additional distribution:

Visual.ly network

Data source:Startup Genome

HOW CAN YOU USE INFOGRAPHICS?

INSIDE YOUR COMPANY

Help achieve your goals by creating effective, persuasive, and appealing visualizations.

ENHANCE YOUR PUBLICATION/

BLOGDeliver great visualizations on deadline and in sync with the news cycle.

IMPRESS YOUR CLIENTS

Infographics help agencies and designers by bringing their data to life and showcasing their accomplishments.

EDUCATEHelp educators tell compelling stories and reach their students in new ways.

Infographic

As an organization that both practices and recognizes quality data-journalism, Visual.ly subscribes to the code of ethics  of the Society of Professional Journalists and agrees to abide by all of its principles.

We also agree to the following principles to support data analysis and visualization:

1) Data will be accurate and verifiable - Visual.ly will not "lie with statistics."

2) Proper Sourcing & Attribution -  Visual.ly will always give credit where due and will do its own reporting.

3)  Best Practices in Visual Representation - Visual.ly will not exploit idiosyncrasies of the human visual system to exaggerate or misrepresent data.

Most succinctly stated, Visual.ly's policy is one that encompasses accuracy, honesty, and transparency.

Ethics

is a

VISUALIZATION ECOSYSTEM

WHAT DO WE MEAN BY THAT?IT’S A COHESIVE SYSTEM OF PRODUCT, PLATFORM, AND SERVICE WHERE EACH ASPECT SUPPORTS THE OTHERS.

CREATIVE

TOOLSSITE

SIGN UP FOR A DESIGNER ACCOUNTUPLOAD YOUR PAST INFOGRAPHICS AND RECEIVE

FEEDBACK, INQUIRES FROM NEW CUSTOMERS.

Seeing is believing.