1. Our Digital Futures Steve Bridger Third Sector Forum - 6 May 2009 1 http://www.ickr.com/photos/charmermrk/3085808659/

2. (I know that you know) Web 2.0 means things you can do people you know 2 Jessica Hagy

3. The challenge: the boundaries of traditional charities are under assault by new patterns of communication and association... regardless of how the individual technology pieces change 3

4. social media provides an architecture for participation - not just a new channel for more of the same 4

5. but charities structured for transactional relationships, not for conversations volunteer donor / fundraiser campaigner / activist beneciary 5

6. right now, were feeling some real pain 6 http://www.ickr.com/photos/davidmaddison/67234056/

7. but we need to recruit people into roles like these... 7

8. while you talk of doom were & gloom sleeping 8 http://www.ickr.com/photos/ceruleandepths/1693238000/ http://www.ickr.com/photos/ash_nerd/3488024255/

9. This i s not anoth er cyc le; it sa 9 Image by Francis Tiangsun; reproduced with permission

10. people are more connected in a recession 10 http://www.guardian.co.uk/lifeandstyle/2009/feb/10/underground-restaurants-london http://www.ickr.com/photos/browners/3304257382/ with permission

11. and (still) have expectations of being able to change the landscape quickly experiences 11

12. digital team silos & turf wars 12 organisational dependency on hierarchy graphic adapted from Gobillot, 2006

13. the social web is disruptive, but some members of the SMT are still resisting 13 http://www.youtube.com/watch?v=s83Roxf wPFg

14. the new normal - deal with it 14 original doodle by Dave Gray; remixed with permission

15. innovation from the messy edges perfection does not lead to participation 15 original doodle by Dave Gray; remixed with permission

16. As supporters increasingly want to mix giving their time, money, activism & inuence... the time has come for charities to re-structure to reect this 16

17. net works will gradually replace institutions 17 graphic adapted from Gobillot, 2006

18. perso nal id centra entity l to n ew ru engag les of emen t we are becoming ever more focused on ourselves as individuals yet yearn to be members of communities (indulgence + philanthropy) 18

19. need to focus on one-to-one, highly personal approaches; one person, one connection, one conversation at a time (but how to scale?) 19

20. the message is not about the charity; its about why the messenger cares (Katya Andresen) 20

21. OLD WAY: join us because we kick ass NEW WAY: join us because we want you to kick ass 21

22. real engagement = when people do things for the cause you didnt ask them to do 22 http://www.ickr.com/photos/krypto/3321950347/

23. participation is marketing 23

24. (scalable) role changing from conversations broadcasters to around your aggregators appeals should all charities release an API? individual goals realised through 24 your work adapted from a David Armano graphic | darmano.typepad.com

25. let your people work socially rather than assume in advance that none of it is any use to you make resources go further by encouraging employees to embrace & develop their personal brands think about how programmes & communications can be articulated through grassroots net works to 25 deliver your mission

26. trust the hiring decision 26 http://www.ickr.com/photos/jfchenier/428825569/

27. Im not advocating throwing the baby out with the bath water... but 27 http://www.ickr.com/photos/mikescher/168105454/

28. 28 http://www.ickr.com/photos/petereed/138369750/

29. whats the Return On Ignoring? 29 http://www.ickr.com/photos/heather/976689760/ http://www.ickr.com/photos/russelldavies/375434178/

30. Please let me know what you think :-) @stevebridger mexicanwave@gmail.com 30 http://www.ickr.com/photos/russelldavies/375434178/