I want one of those:Social media in government

Steph GraySocial Media Manager

The Minister would like a…<insert social media tool here>

How on earthare we going to

deliver this?

Request

What are we trying to achieve?

Request

Helping us to have more interesting, authentic conversations with our stakeholders, customers and colleagues

The DIUS vision for social media:

Every day, half of teens use IM, a third visit YouTube and a quarter use

social networking sites

Profiles

Self-publishing

Networks

Sharing

Comments

Reuse

Educate

Enable

Engage

Promote

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Commitment. Technology. Follow-up.

1. Interactive websites need interactive organisations

2. Focus on the content, not the platform3. Find and support the pioneers and champions4. Be honest about scope and boundaries5. Protect information that needs to be

protected6. Integrate with other sites and channels7. Make it fun8. Enable remixing9. Enhance progressively10. Evaluate intelligently and share openly

Niche. Deep. Unpredictable.