Status Updates are the Window to Your Soul

Scott Hoffman

Consumer Intent Through Social Media

Wednesday, January 27, 2010

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In 2009, more data was generated by individuals than in the entire history of mankind through 2008.

Andreas WeigendChief Scientist at Amazon


But which piece of data to follow?


Status update


Evolutionof updates

!"#$"%&''&%()*++(%+,-*%.*"%/..&01123+45*213678

!"#$%&%$'$()*+,('"*'($-*$"%,.(.+*,'$(/0+,1&-2*+(3"#$%&$()01-4(1,42+5%,2(3-*,$('0(61%-4(,2)(,1&-2*+(30)2+($'*'%0,$("''3788%429:,2'8%",


monthly clicks from status update URLs.

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)*+'&,-.$#/*%01

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345/"()$/6-67/$701-6+/$*()6-&)&)8


!!"#$%#&'(#)*++*$,#)$,-.+/#0121#*,-3%,3-#453%56%3#7$5-*,8#5-6-45#4796-35#6-#+365-#$,:3#73%#;33<1##

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6%3#5-*++#!@(


!"#$%&&%'(#)*+*,)#,-.+*/)#-/0#.+120'$#34#$%&&%'(#,(%5,/#6%)%*'0)#'(#7+8/9'':

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!"#$%&''&()$*+,+-*$-./,+0*$1+200+*3$.04$/,5 62&++04


Status updates are personal

!"#$%&'()*%+,'%-(.")$-"#-%/0%1$2,$#)%$33",$-

!"!#$%&"'()**+,$-.,/01234$(!5$--)63$.-$789&+5


and in real time


!""#$%"&'(')$*+,,-./$01"2*$*"$),*$*3,$#45$.*4&*,#6$7,+$5,4&8$',+$9"18$',+$+"&:"2*$&"2*(',6;,4#5$<"&$%5$',+$4''"('*(')6$=,4>,/


Status updates tell about lifestyle

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Status updates are the window to our soul

[email protected]: @cliqology


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Technology

Status Updates are the Window to Your Soul