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State of the Net issue 15 features a mix of graphs and analysis of online trends in Ireland including online advertising, online marketing, social media, broadband use, eCommerce and more
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www.amas.ie
State of the Net
November 2009
www.amas.ie
www.amas.ie
State of the Net issue 15, Winter 2009
Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association
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Contents
1. 2009 Irish Online Marketing Sentiment Survey2. Top iPhone apps3. Broadband 4. Cross boarder eCommerce 5. Top new searches6. Comparative shopping online 7. Social media Marketing
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Irish Online Marketing Sentiment Survey
Base = 171
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Top iPhone apps
Source: Apple’s iPhone store for Ireland on 17 November 2009
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Broadband
Source: ComReg Key Quarterly Data Report, September 2009. Green line shows all platforms, with the exception of mobile, while the orange line includes mobile broadband.
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Cross boarder eCommerce
Source: EU study on cross border transactions, published by the European Commission, October 2009
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Comparative shopping online
Source: Amárach research for the National Consumer Agency, published August 2009. Base for frequency graph – 651 who use the Internet.
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Comparative shopping online
Source: Amárach research for the National Consumer Agency, published August 2009. Base for sectoral graph – 210 who always or sometimes use these sites
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Top new searches
Source: Google Insights for Search, news searches Ireland, 1 January to 17 November 2009 normalised and presented on a scale of 0 – 100.
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Social Media Marketing
Source: David Scanlon, Enterprise Ireland, Cost/Benefit Analysis of Social Media Marketing, 2009
