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State of .CA in the Competitive Marketplace Canadian Internet Registration Authority (CIRA)

State of .CA in the Competitive Market

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An overview of the state of the .CA top-level domain in the current domain market.

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Page 1: State of  .CA in the Competitive Market

State of .CA in the Competitive Marketplace

Canadian Internet Registration Authority (CIRA)

Page 2: State of  .CA in the Competitive Market

CIRA’s History

Page 3: State of  .CA in the Competitive Market

Registered .CA Domain Names

Mar-01 Mar-02 Mar-03 Mar-04 Mar-05 Mar-06 Mar-07 Mar-08 Mar-09 Mar-10 -

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

203,853 284,835 338,987

416,305 518,241

672,218

832,936

1,008,646

1,205,390

1,400,170

1,582,390

Source: .CA Registry Database

Page 4: State of  .CA in the Competitive Market

.CA and .com Canadian Market Share

Q3 2007 Q1 20100.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

61.81%57.82%

20.60%

26.69%

.com

.CA

Source: Dr. Zook Q1 2010 Canadian Domain Names Report, Dr. Zook Q3 2007 Canadian Domain Names Report, .CA Registry Database

Page 5: State of  .CA in the Competitive Market

.CA versus .com (Q4 2010)

.com .ca .net .info .org .biz0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,0003,267,367

1,575,947

325,279215,825 259,171

84,024

Source: .CA Registry Database

Page 6: State of  .CA in the Competitive Market

Global Domain Name Growth

Annual Growth 2007 Annual Growth 2008 Annual Growth 2009 0%

5%

10%

15%

20%

25%

30%

23%

16%

6%

26%

21%

13%gTLD

ccTLD

Note: gTLD = Generic Top-Level Domain (e.g. .com, .org, etc.)ccTLD = Country Code Top-Level Domain (e.g. .CA, .UK, etc.)

Source: The Domain Name Industry Brief, Verisign, September 2009, September 2008, September 2007, and September 2006

Page 7: State of  .CA in the Competitive Market

Functional .CA Websites (January 2011)

33%

22%

3%2%

19%

14%

3% 4%

Online BusinessesLive SitesBlogsBlockedRedirectedPPC ParkedPPC PurposedParked

Note: PPC = Pay Per Click

Source: .CA Registry Database, Verisign .CA Internet Profile Service Report January 2011

Page 8: State of  .CA in the Competitive Market

Five Year Average Annual Incremental Growth Rates 2004-2009: Specific TLDs

18% 16% 15%

8%11%

21%

11%

18%

11%

31%

21%18%

23%

12%16% 17%

.com .net .cn .de .uk .nl .eu .br .us .f r .au .ca .se .no Median cc

Median all

Source: CIRA Benchmarking Research, Competitive Analysis Matrix

Page 9: State of  .CA in the Competitive Market

.CA DNS Queries per Quarter (millions)

0

100

200

300

400

500

600

700

Source: .CA DNS

Page 10: State of  .CA in the Competitive Market

Risk

RO CN INFO NET COM FR US EU NL ORG BR SE UK CH AU CA DE 0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Domains with Risky Downloads (Most to Least Risky)

Source: Mapping the Mal Web: The World’s Riskiest Domains, By: Shane Keats, Senior Research Analyst, Dan Nunes, Research Engineer, Paula Greve, Director of Research, © 2009 McAfee, Inc.