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START-UPS

Barcamp Saigon1

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AGENDA

l Direction when building and runningl Shortage and Oversupplyl Should-avoid path

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Direction

l Vision and missionl Market opportunitiesl Understanding the marketl Red ocean or Blue ocean

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MAJOR CRITERIA

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A product, service vs. A business:

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Management: Talented individual >< Teamwork

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Target market: RED OCEAN

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Target market: BLUE OCEAN

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Market segmentIs she or he my customer?

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Operation and financial management

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Market always changes

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LACKS AND REDUNDANCIES

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LACK OF MISSION STATEMENT

l This statement sets the tone not only for your business plan, but also for your company and acts as a guiding principle for company actions.

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LACK OF MARKET OPPORTUNITIES

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NOT UNDERSTANDING THE MARKET

!!!

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LACK OF A TEAM WITH COMPLEMENTARY COMPETENCES

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LACK OF ABILITY TO EXECUTE

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REDUNDANCIES

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REDUNDANCY IN ENERGY

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NEW CHANCES TO TAKE

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REDUNDANCY IN IDEAS

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BUT GIVEN THE REDUNDANCIES

REDUNDANCIES BECOME LACKS

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PLANNED CostPLANNED Competitors

REAL RevenueREAL Market

IDEAS VERSUS EXECUTION

l Bad ideas: FREE OF CHARGEl Good ideas: 3$ A DOZEN

PLANNED RevenuePLANNED Market size

Real CostReal Competitors

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DANGEROUS THOUGHTSl An excellent individual can replace A good team.l A big part in a small pie more valuable than a small part

of a big pie.l They make it a success so can I.l If none has been successful than the chance is mine.l I am only a small amount of money away from success.l Keep company information secret, even with your

investor.l Don’t listen to your clients/customers

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THANK YOU AND WISH YOU SUCCESSES