Hello.Ka(e  McNab

Talent  Acquisi(on  Mgr  (UK,  Ireland  &  South  Africa)@RecruitGal    /    @PepsiCo_UKJobs

Dave  Mar(n@TopBananas

What  smartphones  arein  the  audience?

How  many  applica(onsdo  you  get  by  post?

20  years  ago  did  youbelieve  the  posted  CVwould  be  replaced  byOnline  Applica(ons?

1973:  First  MobilePhone

1992:  First  online  job  board

1993:  First  SMS

1998:  First  mobile  data

1999:  Monster.com  Launches

2002:  3G  goes  live  in  UK

2008:  First  iPhone  3G  (apps)

Primary  web  access  will  be  mobile

Online  =  Mobile

By  2013

MobileInternet  BiggerthanDesktop  Web

What  are  youdoing  to  own

yourrecruitment

space  on  mobileInternet?

"Mobile  is  a  growing  communica(on  channelu(lized  by  billions  of  people.    As  a  top  employer,we're  always  looking  for  ways  to  connect  withpoten(al  talent,  whether  it  is  via  provenchannels,  trending  channels,  or  an(cipatedchannels,"

Chris  Hoyt,  PepsiCo

JOE  ZEFFMontclair,  NJ

DAVE  MARTINPeterborough,  England

CHRIS  HOYT,  CHRISRIEGEL,  and  KATIE  McNAB

PepsiCoDallas,  Chicago,  Reading

The  brains  behind  the  opera(on…

And  some  other  folk…

iPad  v1.0

Droid  v1.0

iPhone  v1.0

“What  we  do  withmobile  is  a  lot  of  fun,but  it’s  not  a  hobby.”

Chris  Hoyt,  PepsiCo