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LanguageSymbolic in nature.Words have no meaning in and of
themselves. ( lunch )Denotation – the dictionary definition of a
word.Connotation - the meaning that the word
implies. ( adroit )New meanings for old words. ( gay )New words for new subjects. ( internet )
LanguagePrivate Codes- slang or jargon used by a
subculture.Political Correctness- using language that
shows a concern for fairness and respect.
Strategies for Effective Language and StyleUse simple informal language and short
sentences.Use repetition.Use precise wording. If you are unclear on a
word’s meaning, look it up.Don’t use words whose connotations you
do not understand or your audience might not understand. ( philatelist )
Use familiar concrete words.Avoid Vocalized Pauses.
Strategies for Effective Language and StyleUse inclusive “we” language.Avoid bias and inappropriate language.Use vivid language.
Figures of Speech Def.- language strategies that make striking
comparisons between things or ideas that are not obviously alike.Alliteration- he repetition of sounds at the
beginnings of words that are near one another.
Onomatopoeia- the use of words that sound like the things they stand for. ( pop )
Personification- attributes human qualities to a concept or an inanimate object.
Repetition- restating words, phrases, or sentences for emphasis.