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Gamification
Background
Where are we Going?
Social, Mobile Gaming
Casual Gaming – Online Social Games
Casual Gaming – Widening Demographics
Mobile Gaming :: Scuba Adventures
What is Gamification?
What is Gamification?
Wikipedia- • Gamification is the use of game-thinking
and game mechanics in non-game contexts in order to engage users and solve problems.
• Gamification is used in applications and processes to improve user engagement, ROI, data quality, timeliness, and learning.
Gamification Statistics
Recent engagement numbers released from Gallup, shows 71 percent of American workers are “not engaged” or “actively disengaged” in their work.
Gartner Research states that by 2015, 70% of all corporations will be using some form of “gamification.”
Elements of Gamification
• Badges as Rewards
• Challenges• Gifts / Rewards• Leaderboards• Progress Bar
• Virtual Environments
• Website / Portal Invigoration
• Quantifiable Outcomes
• Organizational Goals
Benefits of Gamification?
Business Management and Strategy
Business Process Improvement• Engagement of Employees• Learning and Development• Recruiting and Retention• Impact on the Current
Business Operations
Human Resources Development
On-boarding• Performance Support• Engagement of 21st Century Employee• Time to Proficiency• CollaborationRecruiting and Retention• Talent Management
3rd Party Software Products
Bunchball (3rd Party Products)
“Your customers are hungry for reward, status, achievement, competition and self-expression, and they'll go out of their way to engage with the businesses that give it to them.”
• User Engagement• Loyalty & Commerce• Employee Motivation
Badgeville (3rd Party Products)
The Process
The Process to Implement
BusinessNeed
Impact to Ecosystem &
ROI
DIY vs. 3rd Party
Planning & Costs
Implement-ation
Evaluation
LBS Case Studies
www.viaplace.com
Case Study :: 600Block
Convention & Visitors Associations
Convention & Visitors Associations
Case Study :: UNLV Alumni Association
Case Study :: Sonoma County, CA
Case Study :: University of Md (UMBC)
Johns Hopkins > Wayfinding
Local Up
Yamaha > Dealer Locator
Mobile “Triggers”
QRCodes
Location, Check-Ins
Mobile Security
Good Reader
• Reader app for iPhone and iPad
• Reads many formats of documents,
images, audio/video
• Variety of syncing capabilities
• Provides device-level encryption
Good For Enterprise
GFE provides multi-level data encryption for all BYOD devices:
• Data in motion: Provides strong encryption for all data communicated to and from devices
• Data at rest: Provides strong encryption on all data stored on devices
• Data in use: Separates personal and corporate data
• Manages BYOD mobile devices• Security policy enforcement• Real-time monitoring of devices
Boxtone
Next Paradigm Shift
Who’s ahead in the race?
Human Computer Interaction
Minority Report (2002)
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
Multi-Touch Screens
TED2006
Artificial Intelligence
IBM Deep Blue (1997)
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
Natural Language Processing | IBM Watson
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
Voice Recognition
Voice Recognition is the ability of a machine or program to receive and interpret dictation, or to understand and carry out spoken commands.
What is Voice Recognition?
Speech Recognition |Siri
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
2011 Case Study :: DELL Customer Support
Augmented Reality
Augmented Reality::Star Trek
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
2005 NFL :: Augmented Reality
Are We Cyborgs?
“We need a new legal concept of what it is to be a person”
Accelerando (2005), Charles Stross
Augmented Reality
And In the Future…
Augmented & “Just-In-Time” Learning
What is Augmented Reality?
Augmented Reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.
Augmented Reality
AR Instructor
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
Who is the Winner?
