Upload
nelson-wee
View
3.499
Download
1
Tags:
Embed Size (px)
DESCRIPTION
This presentation provides an overview of the Southeast Asia Mobile Internet market landscape, largely via lit search and personal analysis by Nelson Wee. It also attempts to put into perspective the market sizing opportunities for social messenger services in Southeast Asia markets, which is largely dominated by Whatsapp and Facebook messenger at this moment.
Citation preview
Southeast Asia Mobile Internet Market Landscape
A view from Nelson Weehttp://www.linkedin.com/in/nelsonwee
http://www.twitter.com/nelsonweehttp://myovi.blogspot.com
2
Singapore•Smartphone penetration 70% to 80%.•Mobile ad impressions* led by Apple (50%), Samsung (16%), RIM (9%)•48% of all online shoppers in 2011 used m-commerce, driving sales of S$328M / US$259.4M.
Malaysia•Smartphone penetration 30% to 40%.•Mobile ad impressions* led by Nokia (29%), SE (22%), Samsung (22%)•7% consumers using m-commerce
Thailand•25M Internet users in 2011 (19.8M in 2010, up 26.8%)•Mobile ad impressions* led by Nokia (43%), Samsung (28%), Apple (15%)•Largest tablet deployment in schools - 400k tablets.
Philippines•Fastest growing smartphone market for SEA but penetration still low at ~20%.•Mobile ad impressions* led by Nokia (33%), Samsung (23%), RIM (18%)•3M broadband subs; 70% made overseas video calls on PC to keep in touch.•17% consumers use m-commerce; 15% use P2P payment mode.
Vietnam•Mobile ad impressions* led by Nokia (59%), Samsung (21%), LG (6%)•75% mobile web users influenced by mobile ads when making purchases – 14% use m-commerce.•Note: 5.6B impressions in features phones versus 0.4B impressions in smartphones.
Indonesia•12M RIM users (basic plan start from $5/mth)•~66% cellphone users use Nokia Symbian OS (statcounter)•Mobile ad impressions* led by Nokia (57%), Samsung (13%), SE (12%)
* source: inmobi reports for SEA
Southeast Asia Mobile Internet Market Southeast Asia Mobile Internet Market LandscapeLandscape
Profile: http://www.linkedin/in/nelsonwee | Twitter: @nelsonwee | Blog: http://myovi.blogspot.com
Market Smartphone users WhatsApp (est) Mobile FB (est) FB (total)
Indonesia 95,000,000 237,500 25,000,000 50,000,000
Vietnam 50,000,000 375,000 4,500,000 9,000,000
Philippines 8,000,000 12,000 15,000,000 30,000,000
Thailand 12,000,000 60,000 8,500,000 17,000,000
Malaysia 15,000,000 472,500 6,500,000 13,000,000
Singapore 5,800,000 904,800 1,450,000 2,900,000
SEA TOTAL 185,800,000 2,061,800 60,950,000 121,900,000
Southeast Asia Social Messenger Market Southeast Asia Social Messenger Market Landscape (2)Landscape (2)
source: lit search; Mobidia Study; analysis
Profile: http://www.linkedin/in/nelsonwee | Twitter: @nelsonwee | Blog: http://myovi.blogspot.com 3
Nelson WeeProfile: http://www.linkedin.com/in/nelsonweeTwitter: @nelsonweeBlog: http://www.myovi.blogspot.com
THANK YOUTHANK YOU