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On Sounds & Clouds
Alex & Eric, Reboot 10
?[ Disclaimer ]
1It’s Not
About Free
What’s The Fuss About?
FREENOT
FREE
Kick Ass Factor
Generosity?
2It’s About The Light,
Not The Bulb
The licensing spree has begun...
Diz is social?
soundcloud.com/forss/flickermood
discobelle.net/music/dropboxv26/Turn_It_Up.mp3
spotify.com/track/6nFNSuVrBNqZ2Qe2TwZZ4G
It’s like a concert
3Any Sufficiently
Interesting Context Is Indistinguishable
From Content
Kelly’s Generatives
‣ Immediacy
‣ Personalization
‣ Interpretation
‣ Authenticity
‣ Accessibility
‣ Embodiment
‣ Patronage
‣ Findability
The Most Relevant Copy
“Context Is The New Content”
4Quality Means
Relevance
Old world!Attention is abundant
Distribution channels are scarce
New world!Distribution is unlimited
Attention is scarce
Snowballs!
5More Gloves For Rolling Snowballs
Drop In The Ocean
Pre-Released Music
Letting People In
Things Are Happening In The Glove Space
6Sounds & Clouds
iPhoto != Flickr
10 seconds != 1 second
Speed matters
∑All In All
All In All
1. It’s Not About Free
2. It’s About The Light, Not The Bulb
3. Any Sufficiently Interesting Context Is Indistinguishable From Content
4. Quality Means Relevance
5. More Gloves For Rolling Snowballs
6. Sounds And Clouds
Alexander Ljung, [email protected], soundcloud.com/alex
Eric Wahlforss, [email protected], soundcloud.com/eric
soundcloud.com/guestlist/rebootinvitez?
Fitting The Life Cycle of a Track in The Music Ecosystem
Private Public
Music Consumers can
Listen via their player
through the API
Artist Partners supply
retailers wt tracks in the
format they require
Artist Partners can
submit the track to other
consumption platforms
Music is published and
promoted through the
Social Networks
From a single sound sent privately between two
artists…
…through promotion of un-released tracks to industry and
tastemakers…
…to a full cloud across the web centered around the
artist’s track
…and back again through easy track accessibility that leads to
more derivative works
