Test Your Powers of Deduction Now: Try SAP Demand Signal Management for Yourself

Go to SAP HANA Marketplace to find out how SAP Demand Signal Management, powered by SAP HANA can help you drive better decision making in sales, marketing, your supply chain, and throughout your enterprise.

Demand-related data is increasing over 40% year-on-year from both external and internal sources.

SAP Demand Signal Management,powered by SAP HANA

GATHER YOUR FACTSStep 2

* Source: Extracting Value from Demand-Related Data, IDC Manufacturing Insights, 2012

* Source: SAP Performance Benchmarking, 2013

You need a solution that can sense and respond to buying patterns as they occur, and can quickly analyze very large volumes of disparate data at unprecedented

speed from various perspectives. You identify the optimal software solution to solve the case:

As you delve deeper into this case, you uncover that ignoring real-time trends on retailers’ shelves, in social media chatter, and in

the marketplace leads to critical vulnerabilities.

SALE

Capture, analyze, and respond to downstream demand and market data in real time to dramatically improve sales planning and forecast accuracy:

OBSERVE YOUR SURROUNDINGSStep 1

Empowered consumers with real-time, on-the-spot access

to information

Pervasive social sentiment from online research to

social media

Multiple buying channels from big box stores to online sites

increase in top-line revenue

UP TO

2%

improvement in in-stock supplies

reduction in inventory carrying

costs

improvement in service levels

UP TO

30%UP TO

10%UP TO

10%

DRAW YOUR CONCLUSIONSStep 3

SALES

ORDERS

SHIPMENTS

INVENTORY

FORECASTS

RETAILER POS

MARKET

RESEARCH

SOCIAL

SENTIMENT

OUT-OF-STOCK SITUATIONS

LOST SALESOPPORTUNITIES

HIGHER INVENTORY

COSTS

POOR CUSTOMER

SERVICE

FAILED PRODUCT LAUNCHES

Solving the Case of Capturing Market Demand

In today’s omni-channel environment, supply chain management is more complex than ever before. Can information technology bring scattered, unstructured, and fast-growing demand and market data together – so your decision makers can quickly identify market trends, sense demand signals, and rapidly respond to increase profitability?

Consumer-buying patterns are increasingly volatile. Traditional planning and forecasting need to be augmented as they are not

equipped to deal with real-time, on-the-spot access to information.

Experience SAP Demand Signal Management. http://try.saphana.com/dsim