Solution Provider EM plus Social_trng_9 26

CONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 1

Constant Contact

EMAIL plus SOCIAL = Success

Email + Social = Success

There’s a new sales tool for success…..

Your prospects will see it

Your clients in trial will experience it

You can help make them successful

Here’s a sample of what Constant Contact trialers and prospects starting seeing on 9/19…

Copyright © 2011 Constant Contact, Inc. 2

Constant Contact Properties


Sign up Page


Further details on the 30 Day Money Back Guarentee

What do “likes” and “follows” mean?

People who “like” a brand on Facebook, “follow” on Twitter or subscribe to its newsletter – are more likely to buy and recommend:


Email + Social = Growth. Satisfaction Guaranteed.

“You need the combined power of Email and Social to grow your business/nonprofit. And only Constant

Contact provides the tools, coaching and playbook to get you there. Fast. Satisfaction guaranteed or your

money back.“

Three Steps to Growing Your Business/Engaging Your Donors with Email + Social

Web Pay-Per-Click Messaging• Use Email with Social Media to Get Your Message Heard.

Satisfaction Guaranteed. Free Trial.• Spread the Word Quickly Using Email with Social Media. Free

Trial• Want to Get Your Message Read? Use Email with Social Media.

Free TrialCopyright © 2011 Constant Contact, Inc. 6

Easy, We’ll guide you through three easy steps! Fast to get it done and see results!

Get Ready: a few questions to define your offer

Get Set: we’ll guide you through designing your first campaign in a few easy steps (new simple/easy template)

Go!: Send, Share, and Succeed: a 7 day marketing calendar to get you results


Online Tools: Playbook, Worksheet, Coaching Videos & Examples

http://www.constantcontact-playbook.com/

http://www.constantcontact-playbook.com/

Example Campaign – Simple and easy template


This is an example of the type of template your client will see in their account.

Email plus Social Template

Help client to create marketing content for this template

• Gain Attention• Connect / Update• Offer with call to

action & timeframe

Help client to add:• Logo, Image• JMML, FF• Social Buttons


Trialer Experience – Web Coaching / SP Coaching

Copyright © 2011 Constant Contact Inc.

SelfUses new “Online Playbook”

Client will be coached by Direct Sales

Self Designs Offer

Creates New Easy Email/Social Template

Solution Provider

Helps Design Offer / Campaign

Helps create, send and share new easy Template

Discusses results

You call them

Unmanaged Accounts

Managed Accounts

What’s the same and better for you?

Similar to Current■ 30-Day Guarantee

New Sales Assets – for trialers ready to go email + social now

■ 7 New Simple templates = easier to help client with selecting/ template editing with less confusion

■ Quicker Success = Quicker Conversion when clients can see and track their success, they convert as a quicker rate

■ Expands your Knowhow: with your expertise+ product coaching you’re proving a service our competitors can’t/don’t.

■ Easy process to follow: - discuss, create, send, review!


What you need to do as a Solution Provider

Use the worksheet (B2B, B2C, Nonprofit) in the

Playbook to help your client determine:

• Their Goals

• Their Audience

• The Unique Selling Proposition (USP)

• Their Offer


Prescriptive Actions for your clients:

If their business priority is ______, the we:

“Grow my network” (FB Likes, EM Contacts, TW Followers)

“Create an Offer” (Sales Promo, Donations, Members, etc)

“Make a Newsletter” (Keep top of mind, inform, share news)

We have a quick and easy template to get u started with CTCT

• use very simple or new templateCONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 13

Spell out your uniqueness / What makes you better


Federal Express (FedEx) dominated the package shipping market in the past several decades.

“When it absolutely, positively has to be there overnight”

Unique Selling Proposition• the competition either cannot, or does not, offer. • a uniqueness of the brand not otherwise made in that particular

industry• so strong that it can move the masses, i.e., pull over new customers

Help Your Client Design a Killer Offer


What offer or promotion will drive the most results the fastest?What offer has worked best in the past? For you? For competitors?What challenges have you had with past offers?What motivates people to purchase? Donate? Attend?

- -What is unique about you? Different? Better?Why do / would people choose you? What are you known for?Could the offer highlight what is unique about you?- -

Can you meet high demand or response if people love it?Does it create urgency to respond? Inspire sharing?What is the timeframe / expiration date of offer?

The Offer

USP

Gut Check

B2C and B2B Killer Offer Ideas


B2C B2B

Coupon for:o Buy one get one freeo Percentage offo Percentage off based on total spendo Free consultation/evaluation/estimate

Free samples Free gift with purchase Daily/weekly specials promotion Promote your Contest

o “Drop your business card and be entered to win…”

Exclusive expert contento Recipeso Blogo Tips

Tips Insights Upcoming event Whitepaper Free consultation Free seminar Free webinar Free estimate Discount Free trial Sample Case study Newsletter/blog

Non Profit Killer Offer Ideas


Non Profit Fund drive/material goods donation Promote your live event Promote your Contest – (“donate or volunteer and be entered to win…”) Exclusive expert content/thought leadership

o Mission storieso Blogo Tips

Promote a cause “theme” campaign Social Awareness campaign

o Change your Facebook profile picture and post/repost

B2C - Offer

Organic Pizza CompanyUSP You can taste the difference. And you can make a

difference.We created Organic Pizza Company to give you the best pizza around

– by keeping everything we do simple, eco-friendly, and customer focused.

We are also proud to support local businesses and be a leader in environmentally responsible business practices.

Connect – “We just started getting our organic tomatoes from the local town farm”

Killer Offer – Taste the difference in our new tomato sauce on the only all organic pizza in town!“Buy one large cheese pizza, get one free” (Dates)


B2B - Offer


Baystate Routers – Commercial Wireless Routers

USP – Whole business park coverage - Local support when you need it

Share expertise update – “We are offering a new model that reaches 1000 yards at 5meg speeds”

Killer Offer – Swap your buildings router with our new one for free for 30 days and see the difference (Dates)

Non-Profit - Offer

Dragon’s Heart – Jackie Chan

USP –If you put your dollar together with someone else's dollar and a whole bunch of other dollars, you could have enough money to build a school!

Connect – Jackie has promised to match your donation. That means if you donate a dollar, Jackie will donate a dollar. If you donate ten dollars, Jackie will donate ten dollars.

Killer Offer – Double your money for a new School in Guizhou, China! Donate from $1 to $10 now!


Help your Client Design a Killer Offer


Developing Your Call to Action

What do you want your recipients to do? • Purchase, redeem, enter a contest, call• Donate, join, volunteer• Make an appointment, visit, attend• Understand your expertise, what you offer,

opportunities

Tell others• Forward email to friends• Share on their social networks• “Like” you, “follow” you, “Connect” with you

Customer B2C and B2B Example


How to measure effects of Social Media


1. Has traffic increased on your sites? Use free analytics tools.

CTCT Social Stats Google Analytics Facebook Analytics

2. Interaction – An engaged customer is a highly valuable one. Participation is a valuable indicator for many publishers (and brands). • Are customers communicating with you on social? • Are they sharing the information you shared? • Are more people joining your mailing list?

3. In-person results – are more customers coming through your door?

• Is there more interest in the service you provide? • Are more dollars being donated? • More volunteers recruited?

Social Success is different for everyone


• If you have 100 “likes” on Facebook, a good goal would be to gain 15-30 more “likes” in first month/campaign (15-30% increase)

• If you have 300 followers on twitter, a good goal is to gain 30-50 more followers in first month/campaign (10–15% increase)

• As the starting numbers get larger, the goals will get larger. Also, stress that there is usually an initial fast growth that will slow down after the first couple months – not to be discouraging, just realistic. • The easiest way to determine if your campaign was successful socially is if people were sharing it, if they were interacting with it. If you have 100 “likes” having 5 people comment on a wall post or article you shared is good.

Wrap this up!

The new Email + Social sales tool

• Create Conversation – Design Killer Offer

• Create and Send and Share Campaign

• Results Conversation – Discuss Results, Convert, Sell needed additional services


Assets We Provide to You!

Check out the Online PlaybookSelf directed guidanceVideosWorksheets

Review the new templates in product on the 19th

Subscribe to CTCT SM Blog


Send any Playbook Feedback to the new shared [email protected]

mailto:[email protected]

Technology

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